Some of his backers include Diane von Furstenberg and Ingrid Sischy, who are throwing a fundraiser for him in late March at von Furstenberg's meatpacking district studio. Of course, this support from Madison Avenue may not actually help him at the polls, considering that a few of his fundraisers aren't even eligible to vote because they're either British, registered Republicans, or unfamiliar with the position he's running for -- "Borough President? What is that?" said Mr. Giannelli, who matched a chocolate-brown velvet Paul Smith blazer with Adriano Goldschmied jeans. "Do they go to fashion shows?"

At least Ellner will look sharp on the campaign trail:

"And just as Richard Nixon turned to Henry Kissinger on matters of foreign policy, Mr. Ellner has Jeffrey Kalinsky, the owner of Jeffrey New York, for equally crucial guidance. 'The political part is not my forte,' said Mr. Kalinsky, who has offered to help Mr. Ellner with wardrobe refinements. 'Brian looks every bit the part of a U.S. Senator in training.'"