Mike On TV

Get ready to enjoy some Mike mini-movies.

We’re hearing that the Mayor is going up on the air next week with a major ad buy. The unconfirmed details are about $1 million over 10 days on broadcast television.

An interesting detail: These are apparently 60-second and even 90-second spots, as opposed to the traditional 30-second advertisement. Perhaps Mike will take us back to the old days of political television, when candidates would buy full half-hours to explain themselves.