It's not just the general pattern -- black and white stills, words fading into the foreground, moving from biography to issues.

We're talking the same voice and the same music (in the Clark ad, it picks up a few seconds in), classical strings which perhaps someone more cultured than I can identify.

(And wait, is that Virginia's head on Clark's body?)

The two share the same admaker, Joe Slade White, who seems to be hewing to his classic form. Never mind that the biographies of the two candidates may differ ever-so-slightly.