Experts say the biggest problem in the newspaper industry is capturing readers between 18 and 34 years old, and now The Associated Press is looking to tackle that problem head on.
On Monday, the 157-year-old wire service is to start its “younger audience service,” offering articles and “experiences” in multimedia formats, with audio, video, blogs and wireless text aimed at reaching readers between 18 and 34 years old. The service, one of the most ambitious projects undertaken by The A.P., is called asap, pronounced letter by letter, meant to evoke the wire service’s legendary speed.
- A.P. Fashions a News Feed for the Young, by Katharine Q. Seelye, The New York Times, Sept. 14, 2005.
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