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	<title>Observer &#187; Ramirez: ‘I’m on Threshold Of My Lifelong Dream’</title>
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		<title>Observer &#187; Ramirez: ‘I’m on Threshold Of My Lifelong Dream’</title>
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		<title>Ramirez: ‘I’m on Threshold Of My Lifelong Dream’</title>

		<comments>http://observer.com/2005/10/ramirez-im-on-threshold-of-my-lifelong-dream/#comments</comments>
		<pubDate>Mon, 31 Oct 2005 00:00:00 -0400</pubDate>
					<link>http://observer.com/2005/10/ramirez-im-on-threshold-of-my-lifelong-dream/</link>
			<dc:creator>Jessica Bruder</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/2005/10/ramirez-im-on-threshold-of-my-lifelong-dream/</guid>
		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/103105_article_bruder.jpg?w=241&h=300" />&ldquo;I stand now at the threshold of having fulfilled a commitment that I made somewhere in 1987, that there was someone who would make a great Mayor: Fernando Ferrer,&rdquo; said Roberto Ramirez, the onetime boss of the Bronx, breaking pieces off a toasted blueberry muffin with manicured fingers, careful to avoid dropping crumbs on his black turtleneck sweater. &ldquo;I believe I have done everything I could possibly have done to help that happen.&rdquo;</p>
<p>It was Monday morning, and Mr. Ramirez&mdash;the Democratic candidate&rsquo;s closest confidant and top campaign strategist&mdash;cut a genteel figure at the Mayrose diner at 21st and Broadway, a slick cafeteria north of Union Square. Mr. Ramirez, who wore a full, neatly trimmed white beard and wire-rimmed eyeglasses by Jaguar, looked more Soho than South Bronx, though he owns a Fordham Road co-op. On the table to his left, the spine of a book&mdash;<i>If This Is a Man</i>, by Primo Levi&mdash;peeked conspicuously from a fold in the wool coat that he had removed moments earlier.</p>
<p>This cosmopolitan-looking gentleman, Mr. Ramirez explained, wasn&rsquo;t always what he now appears to be. Rather, he was just the latest chapter in a much longer history: the rise of Roberto Ramirez.</p>
<p>&ldquo;I&rsquo;m 55 years of age,&rdquo; Mr. Ramirez began. &ldquo;I have been a janitor. I have been a dishwasher. I have been a teacher. I have been an Assembly member. I have been a political chair. I now have been a businessman; some people call me a consultant or a strategist. I always keep wondering what the hell that is, but I just show up and do it.&rdquo;</p>
<p>The Borgesian litany of lives underscores the adaptability of Mr. Ramirez, who, beneath the pretension of modesty, relishes his reputation as one of the city&rsquo;s fiercest political fighters. He left Puerto Rico at the age of 18, a young striver who didn&rsquo;t yet speak English, and grew into the very picture of self-made success in New York City. He worked his way through Bronx Community College, spent years as an organizer and activist, and eventually earned a law-school degree at New York University. During his stint in law school, he entered public life, winning a seat in the State Assembly in 1990. In 1996, still an Assemblyman, he became the formidable chairman of the Bronx Democratic Party, restoring discipline to the decrepit county organization.</p>
<p>In 2002, he stepped down from that post to form the Mirram Group, a consulting and lobbying firm that shares an airy open office in Manhattan with his partners and Mr. Ferrer&rsquo;s pollsters at the Global Strategy Group.</p>
<p>The resulting amalgam&mdash;Mirram Global Strategies&mdash;had received $458,423 by the end of last month to manage Mr. Ferrer&rsquo;s campaign, according to filings with the city Campaign Finance Board. The firm also has received an undisclosed percentage of Mr. Ferrer&rsquo;s spending on advertising.</p>
<p>For a guy who keeps &ldquo;wondering what the hell&rdquo; his job is, Mr. Ramirez has been a very successful strategist, in financial terms at least.</p>
<p>Mr. Ramirez, however, regards himself as more than an emblem of monetary success. He says that his dramatic rise was fueled by the desire to see Latinos claim a meaningful place in New York politics. To hear him describe it, this is why the dream of ushering Fernando Ferrer into Gracie Mansion assumes a cinematic quality. Listening to Mr. Ramirez, one gets the impression that a Ferrer victory would be the culmination of his life&rsquo;s work.</p>
<p>&ldquo;The Latinos are no different from any other group. It&rsquo;s a question of incremental gains, made both in electoral politics, in economics and just overall in life, in society itself,&rdquo; Mr. Ramirez said. &ldquo;Each one of us has a responsibility to advance that, and each time one of us steps up and speaks eloquently and forthrightly and with a level of integrity, then you have begun to mold a different canvas.&rdquo;</p>
<p>Moments earlier, he had put the matter a bit more bluntly: &ldquo;I have a personal stake as well in helping to contribute to change the way that &hellip; people view people like me.&rdquo;</p>
<p>However, it&rsquo;s his personal emphasis on race, in part, that made Mr. Ramirez a lightning rod back in the 2001 Mayoral primary, when Mr. Ferrer lost the Democratic nod to Mark Green. The primary assumed a tone of racial politicking that proved ultimately damaging to both sides. When Mr. Green won his party&rsquo;s nomination and was judged to be insufficiently repentant, Mr. Ramirez was furious. At a meeting meant to re-establish unity, he stalked out of the room.</p>
<p>By the end of the 2001 campaign, with the political climate marred by racial overtones, Mr. Ferrer&rsquo;s slogan of &ldquo;Two New Yorks&rdquo; had come to suggest, for some voters, a racial divide. Mr. Ferrer&rsquo;s campaign has used the line cautiously for most of the 2005 campaign, ramping it up just in recent days, with Election Day looming and the polls grim.</p>
<p>But Mr. Ramirez says the core of the message has never changed.</p>
<p>&ldquo;Freddy has been talking about the crisis of affordability and the fact that there&rsquo;s a schism in this city between those who are so incredibly wealthy and the rest of us,&rdquo; he said.</p>
<p>Later, he addressed this campaign theme more directly: &ldquo;In 2001, Mr. Ferrer spoke about the other New York, and people said, &lsquo;That&rsquo;s about race.&rsquo; Was it? I believe it was about class; he spoke about it in terms of class. In 2005, Fernando Ferrer has run literally the same campaign that he ran in 2001. He never walked away from it.&rdquo;</p>
<p>On Tuesday, these sentiments seemed mirrored in a speech that Mr. Ferrer delivered at the Bronx Community College, Mr. Ramirez&rsquo;s alma mater.</p>
<p>&ldquo;My friends, there are two New Yorks. There have been two New Yorks my entire life. The work of my life has been to do whatever I could to bring them together,&rdquo; Mr. Ferrer said.</p>
<p>In 2001, critics saw Mr. Ramirez as a symbol of Mr. Ferrer&rsquo;s roots in party politics and his explicitly ethnic appeal, in part because of a running feud with most of the borough&rsquo;s Jewish politicians, which started when Mr. Ramirez backed a racially charged challenge to a Jewish member of Congress. (What would Primo Levi say?) This year, he&rsquo;s been kept firmly away from the press&mdash;his willingness to talk to <i>The Observer</i> apparently an exception to the general rule. In June, a press release from the Ferrer campaign listed Luis Miranda Jr., who is Mr. Ramirez&rsquo;s partner at Mirram Global, as the lead consultant for the campaign. Mr. Ramirez&rsquo;s name, mysteriously, did not appear at all.</p>
<p>&ldquo;Can I tell you why?&rdquo; said Mr. Ramirez, as if divulging a well-kept secret. &ldquo;Because Luis Miranda is 100 times smarter than I am.  Luis is a fucking genius, and Luis has been doing the job.&rdquo;</p>
<p>Apparently, reporters&rsquo; persistent requests to speak with Mr. Ramirez have become a source of some consternation for Mr. Ferrer&rsquo;s handlers.</p>
<p>&ldquo;If the piece fucks with us, I will come to your house and kill you,&rdquo; Mr. Ferrer&rsquo;s communications director, Jen Bluestein, instant-messaged <i>The Observer</i>, which had written to request Mr. Ramirez&rsquo;s photograph. The Ferrer campaign, to put it mildly, would prefer to keep Mr. Ramirez in his office, away from the press.</p>
<p>A Resurfacing?</p>
<p>But in the words of Mr. Ferrer&rsquo;s address on Tuesday, Mr. Ramirez seemed to be resurfacing, speaking quietly between the lines. Here was a vision of the candidate as a force of the future. Mr. Ramirez, as he&rsquo;ll gladly explain, envisions Mr. Ferrer&rsquo;s campaign as part of an unfolding historical narrative, one with the power to affect social currents in New York City and beyond.</p>
<p>&ldquo;While my company does campaigns, to me, the ability to be able to alter the course of history is a function of your willingness and ability to work very hard because something is worth doing. And Freddy Ferrer becoming Mayor is worth doing,&rdquo; Mr. Ramirez said.</p>
<p>To hear him tell it, the effects of this race could be downright Biblical. &ldquo;Freddy&rsquo;s candidacy for Mayor will change the world. It will never be the same,&rdquo; he added solemnly. &ldquo;The consequences of this campaign will live long beyond 2005.&rdquo;</p>
<p>Unfortunately, the apex of Mr. Ramirez&rsquo;s ambitions couldn&rsquo;t appear at a worse time. His candidate faces a self-financed billionaire incumbent, Mayor Michael Bloomberg, who is expected to spend more than the nearly $75 million he spent on his winning campaign in 2001. Mr. Ferrer, on the other hand, has been strapped for campaign cash and, despite a parade of heavyweight Democrats&mdash;Bill and Hillary Clinton, Howard Dean and John Kerry, to name a few&mdash;who have passed through town to bolster his cause, Mr. Ferrer seems unlikely to inspire the kind of windfall that would allow him to end his campaign with a major advertising push.</p>
<p><i> </i></p>
<p>Meanwhile, according to a new poll from Pace University done in cooperation with <i>The New</i> <i>York Observer</i>, Mr. Bloomberg leads the Mayoral race by a margin of more than 2 to 1 (58 percent to 27 percent). Mr. Bloomberg&rsquo;s lead engulfs some demographic groups that are central to Mr. Ferrer&rsquo;s base: Latinos (53 percent to 35 percent), the working poor (50 percent to 37 percent) and, perhaps most damaging, Bronx residents (52 percent to 36 percent).</p>
<p>&ldquo;Ferrer may well be correct when he says there are two New Yorks, but they both want to vote for Bloomberg,&rdquo; wrote Pace pollsters Jonathan Trichter and Chris Paige in their analysis.</p>
<p>But Mr. Ramirez doesn&rsquo;t buy the polls&mdash;he says they have understated Mr. Ferrer&rsquo;s support in the past. And if his man wins, Mr. Ramirez has pledged not to lobby Mayor Ferrer, or to work in a Ferrer administration.</p>
<p>Mr. Ramirez has other plans: a book perhaps, a teaching gig, a radio show.</p>
<p>And, believe it or not, he may just end up running for office again.</p>
<p>&ldquo;If, at some point in the future, there ought to be an elected office that will touch my heart, then I will work incredibly hard&mdash;as hard as I&rsquo;ve ever worked,&rdquo; Mr. Ramirez concluded. &ldquo;And I will hope that people will give me the benefit of the doubt.&rdquo;</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/103105_article_bruder.jpg?w=241&h=300" />&ldquo;I stand now at the threshold of having fulfilled a commitment that I made somewhere in 1987, that there was someone who would make a great Mayor: Fernando Ferrer,&rdquo; said Roberto Ramirez, the onetime boss of the Bronx, breaking pieces off a toasted blueberry muffin with manicured fingers, careful to avoid dropping crumbs on his black turtleneck sweater. &ldquo;I believe I have done everything I could possibly have done to help that happen.&rdquo;</p>
<p>It was Monday morning, and Mr. Ramirez&mdash;the Democratic candidate&rsquo;s closest confidant and top campaign strategist&mdash;cut a genteel figure at the Mayrose diner at 21st and Broadway, a slick cafeteria north of Union Square. Mr. Ramirez, who wore a full, neatly trimmed white beard and wire-rimmed eyeglasses by Jaguar, looked more Soho than South Bronx, though he owns a Fordham Road co-op. On the table to his left, the spine of a book&mdash;<i>If This Is a Man</i>, by Primo Levi&mdash;peeked conspicuously from a fold in the wool coat that he had removed moments earlier.</p>
<p>This cosmopolitan-looking gentleman, Mr. Ramirez explained, wasn&rsquo;t always what he now appears to be. Rather, he was just the latest chapter in a much longer history: the rise of Roberto Ramirez.</p>
<p>&ldquo;I&rsquo;m 55 years of age,&rdquo; Mr. Ramirez began. &ldquo;I have been a janitor. I have been a dishwasher. I have been a teacher. I have been an Assembly member. I have been a political chair. I now have been a businessman; some people call me a consultant or a strategist. I always keep wondering what the hell that is, but I just show up and do it.&rdquo;</p>
<p>The Borgesian litany of lives underscores the adaptability of Mr. Ramirez, who, beneath the pretension of modesty, relishes his reputation as one of the city&rsquo;s fiercest political fighters. He left Puerto Rico at the age of 18, a young striver who didn&rsquo;t yet speak English, and grew into the very picture of self-made success in New York City. He worked his way through Bronx Community College, spent years as an organizer and activist, and eventually earned a law-school degree at New York University. During his stint in law school, he entered public life, winning a seat in the State Assembly in 1990. In 1996, still an Assemblyman, he became the formidable chairman of the Bronx Democratic Party, restoring discipline to the decrepit county organization.</p>
<p>In 2002, he stepped down from that post to form the Mirram Group, a consulting and lobbying firm that shares an airy open office in Manhattan with his partners and Mr. Ferrer&rsquo;s pollsters at the Global Strategy Group.</p>
<p>The resulting amalgam&mdash;Mirram Global Strategies&mdash;had received $458,423 by the end of last month to manage Mr. Ferrer&rsquo;s campaign, according to filings with the city Campaign Finance Board. The firm also has received an undisclosed percentage of Mr. Ferrer&rsquo;s spending on advertising.</p>
<p>For a guy who keeps &ldquo;wondering what the hell&rdquo; his job is, Mr. Ramirez has been a very successful strategist, in financial terms at least.</p>
<p>Mr. Ramirez, however, regards himself as more than an emblem of monetary success. He says that his dramatic rise was fueled by the desire to see Latinos claim a meaningful place in New York politics. To hear him describe it, this is why the dream of ushering Fernando Ferrer into Gracie Mansion assumes a cinematic quality. Listening to Mr. Ramirez, one gets the impression that a Ferrer victory would be the culmination of his life&rsquo;s work.</p>
<p>&ldquo;The Latinos are no different from any other group. It&rsquo;s a question of incremental gains, made both in electoral politics, in economics and just overall in life, in society itself,&rdquo; Mr. Ramirez said. &ldquo;Each one of us has a responsibility to advance that, and each time one of us steps up and speaks eloquently and forthrightly and with a level of integrity, then you have begun to mold a different canvas.&rdquo;</p>
<p>Moments earlier, he had put the matter a bit more bluntly: &ldquo;I have a personal stake as well in helping to contribute to change the way that &hellip; people view people like me.&rdquo;</p>
<p>However, it&rsquo;s his personal emphasis on race, in part, that made Mr. Ramirez a lightning rod back in the 2001 Mayoral primary, when Mr. Ferrer lost the Democratic nod to Mark Green. The primary assumed a tone of racial politicking that proved ultimately damaging to both sides. When Mr. Green won his party&rsquo;s nomination and was judged to be insufficiently repentant, Mr. Ramirez was furious. At a meeting meant to re-establish unity, he stalked out of the room.</p>
<p>By the end of the 2001 campaign, with the political climate marred by racial overtones, Mr. Ferrer&rsquo;s slogan of &ldquo;Two New Yorks&rdquo; had come to suggest, for some voters, a racial divide. Mr. Ferrer&rsquo;s campaign has used the line cautiously for most of the 2005 campaign, ramping it up just in recent days, with Election Day looming and the polls grim.</p>
<p>But Mr. Ramirez says the core of the message has never changed.</p>
<p>&ldquo;Freddy has been talking about the crisis of affordability and the fact that there&rsquo;s a schism in this city between those who are so incredibly wealthy and the rest of us,&rdquo; he said.</p>
<p>Later, he addressed this campaign theme more directly: &ldquo;In 2001, Mr. Ferrer spoke about the other New York, and people said, &lsquo;That&rsquo;s about race.&rsquo; Was it? I believe it was about class; he spoke about it in terms of class. In 2005, Fernando Ferrer has run literally the same campaign that he ran in 2001. He never walked away from it.&rdquo;</p>
<p>On Tuesday, these sentiments seemed mirrored in a speech that Mr. Ferrer delivered at the Bronx Community College, Mr. Ramirez&rsquo;s alma mater.</p>
<p>&ldquo;My friends, there are two New Yorks. There have been two New Yorks my entire life. The work of my life has been to do whatever I could to bring them together,&rdquo; Mr. Ferrer said.</p>
<p>In 2001, critics saw Mr. Ramirez as a symbol of Mr. Ferrer&rsquo;s roots in party politics and his explicitly ethnic appeal, in part because of a running feud with most of the borough&rsquo;s Jewish politicians, which started when Mr. Ramirez backed a racially charged challenge to a Jewish member of Congress. (What would Primo Levi say?) This year, he&rsquo;s been kept firmly away from the press&mdash;his willingness to talk to <i>The Observer</i> apparently an exception to the general rule. In June, a press release from the Ferrer campaign listed Luis Miranda Jr., who is Mr. Ramirez&rsquo;s partner at Mirram Global, as the lead consultant for the campaign. Mr. Ramirez&rsquo;s name, mysteriously, did not appear at all.</p>
<p>&ldquo;Can I tell you why?&rdquo; said Mr. Ramirez, as if divulging a well-kept secret. &ldquo;Because Luis Miranda is 100 times smarter than I am.  Luis is a fucking genius, and Luis has been doing the job.&rdquo;</p>
<p>Apparently, reporters&rsquo; persistent requests to speak with Mr. Ramirez have become a source of some consternation for Mr. Ferrer&rsquo;s handlers.</p>
<p>&ldquo;If the piece fucks with us, I will come to your house and kill you,&rdquo; Mr. Ferrer&rsquo;s communications director, Jen Bluestein, instant-messaged <i>The Observer</i>, which had written to request Mr. Ramirez&rsquo;s photograph. The Ferrer campaign, to put it mildly, would prefer to keep Mr. Ramirez in his office, away from the press.</p>
<p>A Resurfacing?</p>
<p>But in the words of Mr. Ferrer&rsquo;s address on Tuesday, Mr. Ramirez seemed to be resurfacing, speaking quietly between the lines. Here was a vision of the candidate as a force of the future. Mr. Ramirez, as he&rsquo;ll gladly explain, envisions Mr. Ferrer&rsquo;s campaign as part of an unfolding historical narrative, one with the power to affect social currents in New York City and beyond.</p>
<p>&ldquo;While my company does campaigns, to me, the ability to be able to alter the course of history is a function of your willingness and ability to work very hard because something is worth doing. And Freddy Ferrer becoming Mayor is worth doing,&rdquo; Mr. Ramirez said.</p>
<p>To hear him tell it, the effects of this race could be downright Biblical. &ldquo;Freddy&rsquo;s candidacy for Mayor will change the world. It will never be the same,&rdquo; he added solemnly. &ldquo;The consequences of this campaign will live long beyond 2005.&rdquo;</p>
<p>Unfortunately, the apex of Mr. Ramirez&rsquo;s ambitions couldn&rsquo;t appear at a worse time. His candidate faces a self-financed billionaire incumbent, Mayor Michael Bloomberg, who is expected to spend more than the nearly $75 million he spent on his winning campaign in 2001. Mr. Ferrer, on the other hand, has been strapped for campaign cash and, despite a parade of heavyweight Democrats&mdash;Bill and Hillary Clinton, Howard Dean and John Kerry, to name a few&mdash;who have passed through town to bolster his cause, Mr. Ferrer seems unlikely to inspire the kind of windfall that would allow him to end his campaign with a major advertising push.</p>
<p><i> </i></p>
<p>Meanwhile, according to a new poll from Pace University done in cooperation with <i>The New</i> <i>York Observer</i>, Mr. Bloomberg leads the Mayoral race by a margin of more than 2 to 1 (58 percent to 27 percent). Mr. Bloomberg&rsquo;s lead engulfs some demographic groups that are central to Mr. Ferrer&rsquo;s base: Latinos (53 percent to 35 percent), the working poor (50 percent to 37 percent) and, perhaps most damaging, Bronx residents (52 percent to 36 percent).</p>
<p>&ldquo;Ferrer may well be correct when he says there are two New Yorks, but they both want to vote for Bloomberg,&rdquo; wrote Pace pollsters Jonathan Trichter and Chris Paige in their analysis.</p>
<p>But Mr. Ramirez doesn&rsquo;t buy the polls&mdash;he says they have understated Mr. Ferrer&rsquo;s support in the past. And if his man wins, Mr. Ramirez has pledged not to lobby Mayor Ferrer, or to work in a Ferrer administration.</p>
<p>Mr. Ramirez has other plans: a book perhaps, a teaching gig, a radio show.</p>
<p>And, believe it or not, he may just end up running for office again.</p>
<p>&ldquo;If, at some point in the future, there ought to be an elected office that will touch my heart, then I will work incredibly hard&mdash;as hard as I&rsquo;ve ever worked,&rdquo; Mr. Ramirez concluded. &ldquo;And I will hope that people will give me the benefit of the doubt.&rdquo;</p>
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