Secrets of Press Psychology

In the underground media laboratories of the New York State Democratic Party, they’ve developed a new psychological strategy for handling the press corps. How else to explain this reporter-stroking tactic, which surfaced in the latest slew of Pirro dispatches?

10/18, Headline: NOTE TO PIRRO: HYPING YOUR AD CAMPAIGN WON’T FOOL REPORTERS – THEY KNOW IT’S PALTRY

10/14, Headline: NOTE TO PIRRO: LONG-PROMISED PATAKI ENDORSEMENT WON’T DEFLECT REPORTERS – THEY KNOW YOUR FILING IS DUE TODAY (continues) “In a lame attempt to distract reporters from the fact that her first fundraising filing is due within the next 24 hours, gaffe-ridden senate candidate Jeanine Pirro is hoping to bury her embarrassing fundraising numbers by announcing the long-promised endorsement of Governor Pataki…”

10/14, another one: “To try to distract reporters and voters from the dismal filing, Pirro today announced the long-promised endorsement of Governor Pataki and party leaders struck a deal to get Cox off the ballot.”

The Politicker proposes a new press release headline, inspired by this subtle psychological twist and applicable to a broad range of content. It reads something like this: “You Reporters Are So Smart! Here’s What You Know…”