The velvet rope was lowered yesterday for some architecture writers to nosh on Nobu cod at the sales office for the much hyped 40 Bond.

Today, developers Ian Schrager and Aby Rosen, the stylish duo profiled last month by The Observer, were on hand to entertain real estate and luxury living reporters. And there was more food from Nobu for the starving scribes.

Mr. Schrager, accustomed to catering to the beautiful people, briefly ran through his resume since co-founding Studio 54. There were a few jabs at the hotel industry for stealing his ideas, whereby a Schrager project was treated like a "candy store" to grab from freely.

But that's all in the past now, right? Now, Mr. Schrager admits to "having a ball" since hooking up with Mr. Rosen on smaller scale projects, yet with big name architects like Herzog and de Meuron.

Tomorrow, the rest of a the rabble (and by rabble we mean wealthy condo buyers) can peruse models encased in glass. Or they can simply look at samples of glass--the "luminescent curved glass" that was flown in from Barcelona. It's certainly worth a peak, even if all the sushi is gone.

-Michael Calderone