Trulia and Property Shark Join Forces

We were late receiving the press release from Trulia.com and PropertyShark about a reciprocal arrangement to share data (though The Walk-Through got it a couple hours ago).

Here’s why they’re doing it, according to a statement from PropertyShark founder Matthew Haines:

“As the real-estate data market heats up, with lavishly-funded start-ups like Zillow joining the fray, it is essential that focused players like Trulia and PropertyShark partner to provide consumers and professionals with a soup-to-nuts offering of sales, leads, and property data and tools.”

Combined with this bizarrely written bit of gossip from Inman News, that Zillow is filing for real-estate brokerage licenses in every state, we’re starting to think the anticlimactic launch of Zillow wasn’t so much an anticlimax as the tip of an iceberg.

In other words: Zillow, forced to launch early, hasn’t fully tweaked its data offerings–early disappointments are likely to be corrected; what’s more, speculation it was so much less than brokers feared may be premature.

The full press release after the jump.

FOR IMMEDIATE RELEASE

Contact: Kelly Kreth, Kreth Communications, (201) 417-8691

PROPERTYSHARK.com AND TRULIA
FORM A STRATEGIC PARTNERShIP

PropertyShark provides data for Trulia’s Recent NYC Launch

New York City, February 15, 2006 – PropertyShark.com, a leading data analytical tool for property search and Trulia, a real estate listings metasearch service based in San Francisco, announced their partnership today.

“We have a bilateral cross linking relationship which allows Trulia to enhance its search results with PropertyShark data, helping to make it a better service for home researchers. In return, we use Trulia search results in PropertyShark reports, giving our users a good sense of what nearby properties are for sale. We also jointly promote each other,” comments chief executive officer of PropertyShark.com, Ryan Slack.

Trulia’s co-founder, Pete Flint adds, “The Internet real estate researcher is hungry for the most comprehensive and accurate information. With this integrated partnership, we can offer consumers a more informed search experience while supporting the sales process for brokers and agents.”

PropertyShark founder, Matthew Haines, further explains, “As the real-estate data market heats up, with lavishly-funded start-ups like Zillow joining the fray, it is essential that focused players like Trulia and PropertyShark partner to provide consumers and professionals with a soup-to-nuts offering of sales, leads, and property data and tools.””

The two companies have already partnered in Los Angeles and New York City markets and plan to tackle other key cities in coming months.

***

Example of PropertyShark on Trulia:
http://www.trulia.com/property/11307867/ (see section under map)

Example of Trulia on PropertyShark:

http://www.propertyshark.com/mason/california/Reports/showsection.html?&propkey=15952205

(scroll down to For Sale Nearby by Trulia.com)

About PropertyShark
With over 20 million properties in twelve major markets, PropertyShark (www.propertyshark.com) enables real estate professionals and investors with data and tools on all aspects of real property, including comparable sales, property details, ownership, maps, listings, foreclosures, mailing lists, and more, directly from the web. Based in New York City and driven by active real estate investors, Matthew Haines (founder) and Ryan Slack (CEO), PropertyShark.com strives to level the playing field towards independent real estate firms, investors, and savvy consumers.

About Trulia
Trulia (www.trulia.com) has revolutionized the search for residential real estate by offering a comprehensive source of information that does not require any software installation, download, or registration. By partnering with real estate brokers, Trulia helps consumers to find the most comprehensive and up-to-date information about individual homes for sale in addition to extensive information about neighborhoods and market trends. Based in San Francisco, Trulia was founded by two Stanford graduate students who believed that they could deliver a superior real estate search experience that met the needs of consumers and the real estate brokerage industry.

###

- Tom McGeveran