WTC Museum Director Named

Greenwald WTC Museum Director Named
Alice M. Greenwald

It’s Alice Greenwald, who presently is the Associate Museum Director for Museum Programs for the United States Holocaust Memorial Museum in Washington:

The World Trade Center Memorial Foundation, in cooperation with the Lower Manhattan Development Corporation (LMDC), today announced that Alice M. Greenwald will become the Director of the WTC Memorial Museum. In this position, Ms. Greenwald will create, program and direct the Museum, which will be adjacent to the Memorial.

Full press release after the jump.

Tuesday, February 7, 2006


Leading Museum Professional to Plan and Direct Memorial Museum

The World Trade Center Memorial Foundation, in cooperation with the Lower Manhattan Development Corporation (LMDC), today announced that Alice M. Greenwald will become the Director of the WTC Memorial Museum. In this position, Ms. Greenwald will create, program and direct the Museum, which will be adjacent to the Memorial. She currently serves as Associate Museum Director for Museum Programs for the United States Holocaust Memorial Museum in Washington, DC.

As Director, Ms. Greenwald will be responsible for creating the Museum dedicated to telling the story of the events of September 11th, 2001 and February 26th, 1993. She will be in charge of developing programming, preparing exhibits, choosing artifacts, designing the educational components, organizing and coordinating all the operational details of the Museum, including overseeing the interior build-out and administration of the Museum.

“It is an extraordinary challenge and responsibility to build a museum at the very place where people died next to the Memorial which will honor them. I am confident that Alice is the perfect person to guide us there,” Foundation President & CEO Gretchen Dykstra said. “The Holocaust Memorial Museum in Washington, DC sets a high standard and Alice has helped shape its vision and implementation for nearly two decades. I know that with Alice’s experience, the September 11th story will be told in depth and with sensitivity.”

Alice Greenwald said, “I am deeply humbled by the privilege and responsibility of contributing to the realization of this essential museum. It will honor in perpetuity those whose lives were lost, and demonstrate to all who visit the World Trade Center site for years to come, the healing power of memory in re-telling their story.”

LMDC President Stefan Pryor said, “Alice Greenwald has the expertise and vision we need to create a truly powerful and meaningful experience at the Memorial Museum. Alice’s accomplishments and skills are ideal for the job, and her standards are appropriately high, given the importance of this task to the nation and world. We are very pleased that Alice is joining the team.”


Metropolitan Museum of Art President and Foundation Board Member Emily Rafferty said, “Alice Greenwald is a highly regarded professional in the museum world. Her breadth of experience in both museum operations and curatorial affairs make her extremely qualified to direct the Memorial Museum.”

Chairman and Chief Executive Officer of Cantor Fitzgerald, L.L.P and Chair of the Foundation’s Program Committee Howard Lutnick said, “Alice Greenwald is the right person to plan and direct the Memorial Museum. Alice’s dedication and understanding will undoubtedly ensure that the Memorial Museum becomes one of the world’s most respected museums.”

Ms. Greenwald will work with key stakeholders, including members of the Foundation program committee, victims’ families, survivors, residents, and museum professionals, to conceptualize the proper role and scope of the Museum, anticipate the integration of all parts of the visitor’s experience, and lead the Foundation and creative team members on content, program, and design.

Ms. Greenwald will initially direct a small staff at the Foundation, including Senior Advisor Cliff Chanin, who founded the Legacy Project and Madeleine Blot, who worked on the 9/11 Commission Report. In addition, she will work collaboratively with staff from the LMDC, which has been coordinating the Museum’s design with Davis Brody Bond and managing the early curatorial and content development with Howard and Revis and Lord Cultural Resource Planning and Management. Ms. Greenwald will start working full time at the Foundation in mid-April.

Ms. Greenwald brings over 30 years professional experience to the job. In her current capacity as Associate Museum Director for Museum Programs at the United States Holocaust Memorial Museum, she oversees the Divisions of Collections, Exhibitions, Education, Library, and Museum Services, and supervises staff heading the Museum’s National Institute for Holocaust Education and the Wexner Learning Center. She has served as a technical expert and consultant for the Holocaust Memorial Museum since 1986 and was a member of the original “Design Team” for the Museum’s Permanent Exhibition.

From 1986-2001, Ms. Greenwald was the principal of Alice M. Greenwald/Museum Services, providing consulting experience to a variety of clients in addition to the Holocaust Museum. She served as guest curator for the Historical Society of Princeton’s exhibition, Old Traditions, New Beginnings: 250 Years of Princeton Jewish History (2002-01) and authored the historical essay in the companion catalogue publication (published 2002). Her other clients included the Baltimore Museum of Industry, the Pew Charitable Trusts, and the National Museum of American Jewish History.

Prior to the establishment of her consulting business, Ms. Greenwald served as Executive Director of the National Museum of American Jewish History in Philadelphia (1981-86); Acting Director (1980), Curator (1978-81) and Assistant Curator (1975-78) of the Hebrew Union College Skirball Museum, Los Angeles, and Curatorial Assistant at the Maurice Spertus Museum of Judaica, Chicago.


Ms. Greenwald has served as Chairman of the Council of American Jewish Museums (1984-86), and was the recipient of several awards including a Fellowship for Museum Professionals (National Endowment for the Arts, 1981) and a Danforth Graduate Fellowship (1973). She is a graduate of Sarah Lawrence College and holds a Master of Arts in the History of Religions from the University of Chicago Divinity School.

The World Trade Center Memorial Museum will commemorate the events of September 11th, 2001 and February 26th, 1993 through multi-layered exhibitions. The Museum’s objective is to educate, inform, and inspire visitors by telling the individual stories of those lost in the attacks and the contributions from around the world toward the rescue, recovery, and relief efforts. Artifacts and exhibits in the Memorial Museum will range from personal objects marking everyday life in the Twin Towers to steel rescued from the wreckage of the site to witnesses’ accounts of the devastation. A central exhibition will weave together the story of September 11th and February 26th, drawing on multiple perspectives and documentation to recount life in the towers leading up the disaster, the events of September 11th, the immediate aftermath and the world-wide response.


The World Trade Center Memorial Foundation, Inc. is a not-for-profit corporation established to raise funds as well as build and operate the Memorial and Memorial Museum at the World Trade Center site. The Memorial, “Reflecting Absence,” will remember and honor the thousands of people who died in the horrific attacks of February 26th, 1993 and September 11th, 2001 and recognize the endurance of those who survived, the courage of those who risked their lives to save others, and the compassion of all who offered their support in the aftermath. “Reflecting Absence,” designed by Michael Arad and Peter Walker, was selected from among 5,201 submissions from 63 countries in what was the largest design competition in history. Donations can be made through the Foundation’s website, and more information on the Foundation can be found at

Construction on the Memorial and Museum is expected to begin in the spring of 2006, with completion slated for 2009.


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