Fairway Watch

fairway Fairway Watch

A spokeswoman for Fairway just sent us an e-mail with an updated tentative opening date for its Red Hook location: May 17. The oft-delayed opening keeps getting postponed, but spies have seen the interior of the building and say it’s nearly ready to go.

According to Curbed a few days ago, the store’s just waiting for a few inspections before it can open. Hurry up! We’re hungry.

Also, apparently there will be water taxis available on weekends from downtown Manhattan to the Fairway store and back. The catch? Five bucks–and they don’t take MetroCards.

See the full press release after the jump ….

-Matthew Grace

THE FINEST, FRESHEST AND MOST FABULOUS FOOD MARKET COMES TO BROOKLYN
FAIRWAY – THE ULTIMATE FOOD SHOPPING EXPERIENCE OPENS IN RED HOOK

SITE IS A PRE-WAR CIVIL WAR COFFEE WAREHOUSE ON THE WATERFRONT

(BROOKLYN, NY) May, 2006 – Offering an extraordinary variety of superior quality fresh food from around the globe at low prices in a pre Civil War-era building on an incredibly picturesque waterfront – the new Fairway Market (480-500 Van Brunt Street) in Red Hook will be a crown jewel in the Borough of Kings.

The 52,000 square foot specialty food store, staying true to its predecessors in Manhattan and Plainview, Long Island is a gastronomical temple with the largest selection and highest quality of fish, meats, baked goods, fruit, vegetables, cheeses, coffees, gourmet and organic foods – all priced well below its competitors thanks to a policy of buying directly from the farmers and producers which eliminates the middle man and translates into huge savings for the consumer.

Howard Glickberg, co-owner and grandson of Fairway Market’s founder, and his partners Harold Seybert and David Sneddon, welcomed the opportunity to bring vast culinary choices, wholesale to the public concept and unparalleled amenities to the residents of Brooklyn.

“Everything about this project is exciting,” said Glickberg, whose grandfather, Nathan Glickberg, opened the original Fairway Market, a fruit and vegetable store, in 1940 where the W. 74th Street stands. “It’s great to be an integral part of the renaissance of Red Hook. The architectural beauty of the more than 150 year-old building that houses our store and the waterfront setting, with its magnificent views of the Statue of Liberty and the Manhattan skyline, will only enhance the shopping experience for our customers.”

While 90 percent of Fairway customers are expected to arrive by car, Manhattanites will soon be able to take a New York Water Taxi from Chelsea Piers, Battery Park, World Financial Center, South Street Seaport and other stops on the weekends right to the dock outside the gourmet grocery store. The seven minute ride will be partially subsidized by the market and will cost about $5 each way.

A dramatic brick façade highlighted by row upon row of arched windows adjoined by iron shutters, original beams and massive squares of yellow pine supporting columns – have all been retained to preserve the rich historical elements of this landmark warehouse. While the building harkens back to the mid-1800′s, everything about Fairway features the best of the 21st century!

As its slogan reads, anyone who has shopped at a Fairway knows it is “Like No Other Market.” Notable and hard to find foodstuffs are exclusively imported from Europe, South America and many other parts of the globe. French garlic, sweet onions, roasted almond oil, gray shallots, Perigord chocolates, preserved lemons, sherry vinegar, prawn chips from Hamburg, Medjool dates, and organic Australian beef are just a sampling of the outstanding products that simply cannot be found anywhere else.

“We are always the first to champion innumerable foods that have become must-haves for serious foodies and food professionals,” said Glickberg, who is very proud of Fairways’ reputation for encouraging adventurous forays in food preparation. “We pioneered literally every cheese that drives retail cheese operations in the country today and we took the olive and olive oil category to new heights.”

Upon first entering Fairway, floor to ceiling displays of fruits and vegetables –the Market’s heart and soul — abound in a giant produce section. The seafood selections are plentiful and includes exclusively smoked Atlantic salmon. A made from scratch bakery has an astonishing array of mouth-watering goods, as does a separate kosher bakery. The kosher and non-kosher butchers provide tremendous options of meat and poultry, all cut fresh, in the store. Immaculate aisles are filled with top brand groceries and in-store amenities including bountiful displays of more than 350 gourmet cheeses, 30 kinds of freshly bathed and marinated olives, a diverse range of delicious prepared foods, an expansive catering business and a 50 seat café all to assure shoppers this is no ordinary supermarket.

“Every one of Fairway’s key team members is passionate about food,” said Glickberg, who, with his two partners, owns the highest volume food stores in Manhattan and on Long Island. “Through travel and extensive research we seek the best of all artisanal foodstuffs to help people expand their culinary horizons. Most importantly, we’ll bring our customers the finest foods available, at the absolute best prices.”

Fittingly, the former five-story Civil War era coffee warehouse now has a green coffee bean roaster blending small batches of 100 percent Arabica beans and dozens of other flavors for true java aficionados. Better than fresh ground coffee, the roaster is a real Fairway Market perk!

Besides the market, the 230,000 square foot complex will house workspaces for local artists, free offices for community-based not-for-profit organizations, event spaces, and 45 loft apartments.
In the warmer months, there will be waterfront seating and outdoor food kiosks. The entire building has its own environmentally friendly co-generational power plant built by the Fairway owners that will utilize waste heat to generate power.

There is space for ample parking (more than 300 cars) and two MTA bus lines that run to the corner of Van Brunt and Van Dyke, a mere hop, skip and a jump away from the waterfront market.

“Not only are we thrilled to bring Fairway Market to the residents of Brooklyn, we’re thrilled to be part of the resurgence of Red Hook, a neighborhood with so much history and possibilities,” said Glickberg. “We’re looking forward to becoming a shopping destination in this very unique and interesting part of the city.”