Trump Launches Mortgage Company

 Trump Launches Mortgage Company

Tomorrow morning, Donald Trump–along with Don Trump Jr. and Ivanka–will launch a mortgage company at Trump Tower. Based in New York City, but with satellites throughout the country, the new venture will be led by President and CEO E.J. Ridings.

Here’s what the press release said. (Incidentally, all the caps were their’s).

“The mission of Trump Mortgage is to match each of its clients with the right loan, CONSIDER the needs and lifestyles of every individual. DONALD TRUMP IS PUTTING THE SUIT AND TIE BACK IN THE MORTGAGE BUSINESS, PROVIDING TRUMP LUXURY SERVICE TO ALL OF HIS BORROWERS AND CLIENTEL.”

By bringing the “suit and tie” back, Mr. Trump’s old school style could be a taken as a swipe against the Internet mortgage companies, like LendingTree.com

- Michael Calderone