
Now coming to your neighborhood, too.
It’s amazing the folks at Develop–Don’t Destroy Brooklyn and Atlantic Yards Report did not rip up their copies of Forest City Ratner’s new marketing-and-p.r. brochure on Atlantic Yards right when it arrived. They clearly detest the thing. Instead, they PDF’d it for all to enjoy and made the rather startling observation that the 12-page brochure, which is arriving at Brooklyn addresses this week, does not show any sketches of the actual buildings in this 6,900-unit apartment complex, only shots of the brownstone Brooklyn neighborhoods that have spawned the project’s fiercest opponents. (In the one exception, a nondescript building stands in the background obscured by a sort of Japanese garden.) Maybe because if people saw how high the towers were (up to 650 feet), they wouldn’t want to live there?
Another observation: according to the brochure, the permanent jobs (now down to 3,800 from an original estimate of 10,000) will be “provided” by the development, not “created.”
-Matthew Schuerman