Before the deluge.
It’s finally open! After weeks–nay, months–of anticipation, the 52,000-square-foot Red Hook Fairway finally opened its doors to the press at 9:30 a.m., and the general public a hour later. From the look of it, it was a resounding success: plenty of media, followed by a large neighborhood turnout.
Media-savvy Fairway greeted the press with a bag full of swag–Fairway-brand olive oil, balsamic vinegar, coffee and popcorn–and free samples were abundant. Sushi, hummus and chips were served, and a marching band set up in the parking lot to herald in the shoppers.
The store is gigantic, and the second floor, according to building owner Greg O’Connell, isn’t even open yet. It’ll be a little while before construction is completely done. But so far–with its coffee roaster, huge deli, large organic department and seafood galore–the store’s looking fine.
Stay with us throughout the day. We’ll be checking back fairly often on the store, and we’ll also get local reaction to what some Red Hookers fear to be the Park Slopification of Red Hook.