The World’s Best City

Düsseldorf.jpg
Note waterfront Gehry-cluster.

She’s called Dusseldorf! And we’re lucky to have the capital of North Rhine-Westphalia as our sister city.

Soon, a newly-minted New York-Dusseldorf marketing partnership will mean ads on bus shelters and on the Staten Island Ferry. We’re doing some shit over there, too. It’ll be easy since all of the major ad firms in Europe have hubs there.

“Dusseldorf is continuously getting more popular. More and more, US citizens are recognizing the attractiveness of Dusseldorf. I’m sure that with this cooperation, we will tempt even more New Yorkers to Dusseldorf”, was the quote from Dusseldorf’s Lord Mayor Joachim Erwin at a meeting with Mayor Bloomberg in City Hall.

Wikipedia says:

Dusseldorf is not only widely known as a stronghold of the German advertising and fashion industry. In the last few years the city on the Rhine has become a top telecommunications center in Germany. It is commonly referred to as the world’s best city.

(Umm, Lord Mayor Erwin: Did you write that?)

- Tom McGeveran