Yesterday's condo conversion launch party for 99 Gold Street--a six-story building which was a former toy factory (during Brooklyn's grittier days)--was packed from the start.

Swarming brokers chatted about the "Vinegar Hill" locale, while still referring to the surrounding neighborhood as good old DUMBO. And there was a lot of talk of the new "Gold Coast," which partly refers to a precious sunset that clouds kept from materializing on cue.

Views aside, the buzz surrounding the kickoff party centered on Knick demigod John Starks, who was expected to be "leading pick-up games, teaching bystanders and signing commemorative "gold" basketballs," at least according to the press release. That's all because 99 Gold has a unique amenity: its own basketball court.

When The Real Estate caught up with Mr. Starks early on, the former Knick guard was gazing out the window in unit 4M--which will set you back about $735,000. He asked aloud where Ratner's basketball stadium would be. Perhaps some day, John.

Near Mr. Starks stood Josh Gunsberger, a commercial real estate agent. He liked what he saw: "Es perfecto por Emily," he noted, staring out at the bright yellow Sun. Gold coast, indeed!

- Max Abelson