Several weeks ago we spied representatives from Ben & Jerry’s, the hippie-dippy ice-cream company, taking notes and plans for the Daryl Roth Theatre on Union Square Park. They told us a Ben & Jerry’s was opening, but the theater people treated our inquiries aas if we were insane.
Well, who’s insane now? As evidenced from the photo, Ben & Jerry’s has indeed converted the theater, albeit only temporarily, into an ice-cream house of worship. According to a Ben & Jerry’s press release, from tomorrow through Aug. 27, “Guests can enjoy complimentary milkshakes while experiencing a total sensory immersion within each of the different flavors.”
We’re still waiting for an apology from the Daryl Roth Theatre management. Our e-mail is to the right.