Brian Hearts Target
Late last week we heard from Mr. Granet, who would like to tell the world that he is not a hater. “All I said was that I did not believe in bringing designer to stores like Target “too low too fast,” he wrote via email. “You can not imagine how many requests we get from designers to go directly to stores like Target.”
Fair enough. Mr. Granet’s full email is after the jump.
– Max Abelson
To the Editor:
I was quoted in your newspaper by Max Abelson regarding an article about me and my company in Interior Design Magazine. What upsets me most is that he says I hate Target. I have no idea how he gathered that from the article. All I said was that I did not believe in bringing designer to stores like Target “too low too fast”. You can not imagine how many requests we get from designers to go directly to stores like Target right out of the shoot and we believe you need to reach a certain level of creditability ala Thomas O’Brien before you can go to the masses. Start high and then work your way down in the price point categories.
The truth is I love Target, how could I ever speak poorly about a company that has lifted the awareness of good design to the masses. This is what I have built a career around and I support whole heartily their efforts and their products.
This is very upsetting I wish to request that Mr. Abelson quote me on this.