“McDive” not as ubiquitous as golden arches. Yet.
Yet, despite opening locations in Los Angeles, San Francisco, San Diego, Las Vegas and Austin, owner Paul Devitt is adamant about “not looking to be the Hard Rock [Cafe].”
So he selects his new sites very carefully — in a desperate attempt to not kill the cool vibe.
What’s next for Devitt’s sprawling “Martinis and Manicures” empire? Oh, he’s going global, baby.
He’s also “talking with Maybelline and OPI” about creating a line of Beauty Bar nail polish.
Um, Paul, what was that you were saying about “not becoming mainstream?”
– Chris Shott