Romenesko Uses First Person Claim: Mutter Is All Wet

Congratulations to media-blogger Alan Mutter, proprietor of Reflections of a Newsosaur. Dismayed that people spent Election Day e-mailing one another food stories instead of political news, Mutter came up with a blog post that led ultra-detached media-news king Jim Romenesko to briefly drop his deadpan Len Downie mask and offer a rare, perhaps unprecedented, flicker of commentary:

Alan Mutter found that two-thirds of Wednesday’s stories in his most-emailed study had nothing to do with the election. He says this suggests there’s a major disconnect between what editors want to print and what readers want to read. I say this suggests that people know that their friends already have read a million stories about the election and don’t want another one e-mailed to them.