Extra! Extra! Old Times Building Steps Up Leasing Efforts!

tishmanscan Extra! Extra! Old Times Building Steps Up Leasing Efforts!

Flip around the year-end issue of Crain’s and you’ll see a beautifully photoshopped ad for 229 West 43rd Street.

The old New York Times buildng will have lots of leasing space available, and Tishman Speyer is beginning its first wave of telling everyone about it.

The ad promises “great renovations,” which the building no doubt needs. (Consider, for example, the mice problem Times reporters famously moan about on the third floor.)

Here’s the ad’s final sentence, which is a cute payoff, if a tad ungrammatical:

“It presents a rare opportunity that has never come before — but don’t take our word for it — see it for yourself.”

- John Koblin