Diesel Brings 'Downtown' Look Farther Downtown

male Diesel Brings 'Downtown' Look Farther Downtown

Italian denim dealer Diesel has leased 1,600 square feet on Lafayette Street to give its 55DSL line a boutique space all its own.

The line was previously relegated to a small section of Diesel’s Union Square location.

“The retailer’s 55DSL brand is targeting young men and women with a strong sense of fashion and a hip ‘downtown’ style,” said Robert Cohen of the uber-hip retail brokerage Robert K. Futterman & Associates, which coordinated the deal, in a press release.

The new store, located between Houston and Prince streets, is slated to open this spring.

Totally “hip” press release after the jump.

- Chris Shott

RKF SECURES LEASE FOR DIESEL’S 55DSL AT 281 LAFAYETTE STREET

Firm brings fashionable retailer to prime retail space in New York City’s NoLita

New York, January 11, 2007 — Robert K. Futterman & Associates, LLC (RKF), the nation’s leading independent real estate firm specializing in retail leasing, investment sales and consulting services represented Diesel’s 55DSL in its lease of 1,600 square feet at 281 Lafayette Street between Houston and Prince Streets in Manhattan’s NoLita neighborhood. This is the first retail location for the brand in the United States.

RKF Executive Vice President Robert Cohen and Director Beth Rosen represented the tenant together with Victor Fandel and Lynne Brenner of Fandel Retail Group.

“The retailer’s 55DSL brand is targeting young men and women with a strong sense of fashion and a hip ‘downtown’ style. Lafayette Street is the perfect location for launching Diesel’s newest brand in the United States,” said Cohen.

Until now a small 55DSL boutique was part of the Diesel store on Union Square. The new 55DSL store is slated to open in the spring of 2007.

About Robert K. Futterman & Associates:

The country’s leading independent real estate firm specializing in retail leasing and investment sales, Robert K. Futterman & Associates (RKF) serves a broad spectrum of domestic and global clients in services ranging from national tenant and owner representation to advisory, consulting and disposition. With over $4 billion in aggregate real estate transactions to its credit, RKF has been responsible for identifying scores of real estate opportunities throughout the United States for leading American and international chains, retailers, developers and institutional clients. RKF is headquartered in New York with offices in Las Vegas, Los Angeles and San Francisco.

Robert K. Futterman & Associates is located at 521 Fifth Avenue, 7th Floor, New York, New York 10175, telephone: 212.599.3700. http://www.rkf.com

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