The cute red umbrella in the Citigroup logo is no more, says Crain’s. The bank cut a deal to sell the branding rights to St. Paul Travelers.
Citigroup will need to draft up a new logo now. File this under slightly irrelevant, but what’s this mean for real estate? Well, when they create the new logo it will mean a new top for three distinguished city properties: 666 Fifth Avenue; Court Square Two in Long Island City; and the top of the new Mets stadium in Queens.
- John Koblin