Move over T: Style!
Despite gloomy buyout news from the Boston Globe in recent weeks, there’s still enough staffers left to launch a new monthly magazine supplement: Fashion Boston.
Today’s release after the jump.
BOSTON–(BUSINESS WIRE)–March 30, 2007–Boston Globe Media today announced the launch of Fashion Boston, a new monthly magazine about the exciting trends, people, and events that are making Boston one of the country’s most vibrant fashion markets. The premiere issue is May 8, 2007.
Alexandra Hall has been named editor of Fashion Boston, which is being managed by Lucy Bartholomay, managing director/product innovation at the Globe. Ms. Hall, a native Bostonian, spent four years as senior lifestyle editor at Boston Magazine covering fashion, food, beauty, and home design. She also contributes to a host of nationally known lifestyle magazines.
Taking advantage of a unique full broadsheet format, Fashion Boston will have an elegant and bold design that showcases some of the area’s best fashion photography, highlighting styles currently available at area fashion retailers as well as the work of talented local designers. The magazine will be printed on high-quality bright stock with full-color throughout every page.
“With the city getting smarter and more creative about fashion by the minute, Boston has been longing for a publication to do it justice,” said Ms. Hall, “Fashion Boston will be filled with ideas and observations about what the city’s wearing right now, plus incredible photos that treat fashion as sophisticated-but-fun self-expression. In other words, it’s exactly what we’ve been waiting for.”
The new publication will be distributed monthly with The Boston Globe to more than 100,000 high-income households in Boston and the Western and South Shore suburbs, reaching a targeted audience of women who have high fashion-shopping indices. It represents another advance in the New England Media Group’s strategy of creating a portfolio of niche publications aimed at highly targeted audiences and advertising categories.
“Fashion Boston celebrates the growing sense of fashion in Boston and the expansion of numerous luxury retailers into the market,” said Ms. Bartholomay, “Building on the successful launch of Design New England, Fashion Boston will have the same winning formula: provide a beautiful, sophisticated, full-color advertising and editorial environment with Boston Globe Media’s ability to target the audience most sought after by advertisers.”
About Boston Globe Media:
Boston Globe Media consists of The Boston Globe, Boston.com, Worcester Telegram & Gazette and Globe Direct. It is wholly owned by The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.