Tasti D-Lite Faces More Non-Competition

Pinkberry Tasti D Lite Faces More Non CompetitionL.A.-based frozen yogurt purveyor Pinkberry continues its low-calorie invasion of Tasti D-Lite country.

The allegedly habit-forming icy-treat chain, AKA “crackberry,” has signed a lease for a new 600-square-foot shop on Broadway near Columbia University, according to Tuesday’s announcement from brokerage Robert K. Futterman & Associates.

The new Morningside Heights digs will be the fifth New York City location for the West Coast dessert dealer, which has embarked on an aggressive East Coast expansion plan.

Not that Tasti D-Lite is shivering.

As a spokesperson for “NEW YORK’S #1 FROZEN DESSERT” told The Observer back in November (and recently reiterated for the Sun): “We don’t consider it any competition at all… It’s frozen yogurt, and our product is a unique frozen dessert which contains no yogurt at all.”

Full release after the jump.

- Chris Shott

RKF SECURES NEW LOCATION FOR PINKBERRY AT 2875 BROADWAY

Firm brings frozen yogurt newcomer to Upper West Side

New York, March 6, 2007 – Robert K. Futterman & Associates, LLC (RKF), the nation’s leading independent real estate firm specializing in retail leasing, investment sales, and consulting services has arranged a 600-square-foot lease for Pinkberry at 2875 Broadway.

RKF Senior Director Mark Kapnick and Associate Brandon Eisenman represented Pinkberry in this transaction. RKF is the exclusive retail leasing agent for Pinkberry in the New York Metropolitan area.

2875 Broadway is located between 111th and 112th Streets in the Columbia University neighborhood. The neighborhood is densely populated and is surrounded by fashion retailers, restaurants, cafes and bars catering to students and neighborhood residents. This will be the retailer’s fifth New York City location. RKF recently secured two other Manhattan locations for Pinkberry at 2041 Broadway on the corner of West 70th Street and at 177 Bleeker Street on the corner of MacDougal Street.

“This is a prime location for Pinkberry. It is in an affluent neighborhood with high pedestrian traffic. We couldn’t have found a more visible opportunity on the Upper West Side,” said Kapnick.

About Robert K. Futterman & Associates:

The country’s leading independent real estate firm specializing in retail leasing and investment sales, Robert K. Futterman & Associates, LLC (RKF) serves a broad spectrum of domestic and global clients in services ranging from national tenant and owner representation to advisory, consulting and disposition. With over $4 billion in aggregate real estate transactions to its credit, RKF has been responsible for identifying scores of real estate opportunities throughout the United States for leading American and international chains, retailers, developers and institutional clients. RKF is headquartered in New York with offices in Las Vegas, Los Angeles and San Francisco.

Robert K. Futterman & Associates LLC is located at 521 Fifth Avenue, 7th Floor, New York, New York 10175, telephone: 212.599.3700. http://www.rkf.com