[em]Portfolio[/em] Launch Party: Tattoos, Drinks, and Massages at the Beaver!

When Portfolio staffers arrived at their desks yesterday morning, there were gifts: a bottle of Perrier Jouet and a framed print of the “City of Gold” cover photo, with a special note from editor Joanne Lipman, according to a staffer. But getting beyond the cover proved more difficult, since copies of the magazine were in short supply on the 17th floor of the Conde Nast Building (or at the newsstand apparently). “Everyone was walking on air yesterday,” said another staffer. “It was like Christmas.” But the staff didn’t have to do any actual walking to enjoy their 6 p.m. celebration at Andre Balazs’s Beaver Bar. A couple of black vans, with tinted windows, chauffeured the Portfolio gang downtown. At least 100 people attended the two-hour open bar, which promptly cut off at 8 p.m. (Well, it’s only a $100 million launch! Or $125 million!) The crowd included both the advertising and editorial staffs (minus a few Web people still tinkering on Portfolio.com). Massage chairs were set up in the bar, which one staffer said appeared strange, given the fancy clothes everyone wore. Business attire, indeed! And there were temporary tattoos, which according to multiple staffers, included the following: “Show Me The Money,” “Business Forever,” and simply “$.” The Portfolio logo was everywhere, including the pillows that were “pinstripe with purple satin welting and little Portfolio ribbons across one corner,” according to a staffer. And speaking of logos, there was also the famous Gawker cookie. Publisher David Carey spoke about how well the magazine and Web site is being received. That’s before today’s report card in The Post, of course. Lipman read the second fawning note from S.I. Newhouse that week, and also mentioned the “big wet kiss” Portfolio received that morning in The Times, according to a staffer. Afterward: many headed over to the Brass Monkey, where senior editor Ken Wells, among others, kept the party going until around midnight. Now only four more months until Issue 2. —Michael Calderone