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	<title>Observer &#187; Ian Schrager: Viewing Studio 54 From Age 60</title>
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		<title>Observer &#187; Ian Schrager: Viewing Studio 54 From Age 60</title>
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		<title>Ian Schrager: Viewing Studio 54 From Age 60</title>

		<comments>http://observer.com/2007/04/ian-schrager-viewing-studio-54-from-age-60/#comments</comments>
		<pubDate>Mon, 16 Apr 2007 00:00:00 -0400</pubDate>
					<link>http://observer.com/2007/04/ian-schrager-viewing-studio-54-from-age-60/</link>
			<dc:creator>Max Abelson</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/041607_article_sitdown.jpg?w=179&h=300" /><strong>Location: You recently turned 60. What&rsquo;s that like?</strong></p>
<p>Schrager: I never went through anything on any birthday, but this one I realize that I&rsquo;m nearing the endgame! So it&rsquo;s been a little bit more of an issue for me than the other birthdays.</p>
<p><strong>Looking back, what do you feel most proud of?</strong></p>
<p>My most important contribution, and my best work, has been my daughters. Away from that, in terms of New York, I like to think that I have changed things, impacted things.</p>
<p>I think I have changed the hotel industry; I think I&rsquo;ve created a whole new generation of hotel people that might not have otherwise gone into the business [if it weren&rsquo;t] for the success that I have been lucky enough to have. I think I have raised the bar and elevated the standards, and I think people&mdash;not only in New York&mdash;benefit from that.</p>
<p><strong>Where would you like to work that you haven&rsquo;t?</strong></p>
<p>Wherever there&rsquo;s something that excites me, turns me on&mdash;I react to a business opportunity the way maybe some men react to a woman or a car. It&rsquo;s a visceral thing.</p>
<p><strong>What Brooklyn neighborhood excites you most as a potential place to work?</strong></p>
<p>Williamsburg, I suppose, or even downtown Brooklyn, where Bruce Ratner is doing a lot of work; around B.A.M. [the Brooklyn Academy of Music]&mdash;I have been asked to do a couple projects over there. I am thinking about it, but there is only so much you can do &hellip;. I haven&rsquo;t been entertaining offers about doing anything in New Jersey yet, but I might if the right project came along.</p>
<p><strong>What is your development at One Madison Avenue&rsquo;s clock tower, which was once the tallest building in the city, going to look like?</strong></p>
<p>Well, we are going to make a hotel there, a very high-end hotel, more like a private club  &hellip;. I have my development plans, but I might sell [the building] if we have the right price. We have been getting unsolicited offers.</p>
<p><strong>What do you mean by &ldquo;club&rdquo;? Even clubbier than Gramercy Park Hotel?</strong></p>
<p>Yes. It&rsquo;s an idea whose time has come to New York; it was never really here before. I like to think I had the most successful nightclub in history with Studio 54, but we couldn&rsquo;t sell membership!</p>
<p><strong>How long can the good times last in New York, with room rates and hotel occupancy as high as they are? </strong></p>
<p>Certainly not forever &hellip;. I am beginning to get signals now of the end&mdash;intuitively, not analytically.</p>
<p><strong>What protects you and your future projects?</strong></p>
<p>Doing something unique and special. When the economy goes through a dip, and it always does, if you have something that&rsquo;s indistinguishable from everybody else, if it&rsquo;s generic, if it&rsquo;s a commodity, then you&rsquo;re going to rise and fall simply on the economy.</p>
<p><strong>What is your other project in New York? </strong></p>
<p>Well, I have two projects I&rsquo;m working on in Chelsea, and also I am very close to announcing a big project with a big hotel company &hellip;. I would create a brand for them.</p>
<p>The idea of creating a brand and having a big hotel company roll out lots of this particular brand is interesting &hellip; maybe there&rsquo;s a few hundred of them.</p>
<p><strong>And the brand will have your name on it?</strong></p>
<p>It won&rsquo;t have my name on it, but people will know I&rsquo;ve done it.</p>
<p><strong>What will the Chelsea developments look like? </strong></p>
<p>There will be multiple hotels, and residential. Not condo-hotels&mdash;the plans haven&rsquo;t really been finalized yet&mdash;but multiple hotels, maybe as many as three or four, with different price points and a retail component and restaurants and bars &hellip;. I&rsquo;m looking at two specific locations on the High Line.</p>
<p><strong>Are you going to work with developer Aby Rosen again, like you are on One Madison? </strong></p>
<p>On one of them.</p>
<p><strong>You also have a project in Las Vegas. What appeals to you about Vegas? </strong></p>
<p>You know, Las Vegas is like the new Texas; everything is so big out there &hellip;. I don&rsquo;t want to do a Vegas thing, I want to do my thing&mdash;something that&rsquo;s sophisticated, and cool, and edgy, and will attract people that now don&rsquo;t go to Las Vegas.</p>
<p><strong>But it will be Las Vegas&ndash;sized?</strong></p>
<p>Yes &hellip;. I do so few projects, something has to have a big scale in order to be worth my effort.</p>
<p><strong>How often do you think about your Studio 54 business partner, Steve Rubell? What is the thing you miss most about him? </strong></p>
<p>His friendship. I am by myself now. I have a very good and strong friendship with Aby that I find really fulfilling&mdash;we were friends first before we became business partners. But, you know, I love Steve, and we went through a lot together, and we were both kids from Brooklyn &hellip;. I think sometimes about how things would be different if he was still alive&mdash;maybe more fun and more enjoyable.</p>
<p><strong>Do you have any regrets? </strong></p>
<p>The only thing that I regret were the [tax-evasion] issues that came out of Studio 54. Other than that, I have no regrets in business. Because when I do a project, if I weren&rsquo;t 100 percent ready for that project to open, I wouldn&rsquo;t open. People say, &ldquo;What would you have done differently?&rdquo; I always, thank God, can say: &ldquo;I would do nothing different.&rdquo;</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/041607_article_sitdown.jpg?w=179&h=300" /><strong>Location: You recently turned 60. What&rsquo;s that like?</strong></p>
<p>Schrager: I never went through anything on any birthday, but this one I realize that I&rsquo;m nearing the endgame! So it&rsquo;s been a little bit more of an issue for me than the other birthdays.</p>
<p><strong>Looking back, what do you feel most proud of?</strong></p>
<p>My most important contribution, and my best work, has been my daughters. Away from that, in terms of New York, I like to think that I have changed things, impacted things.</p>
<p>I think I have changed the hotel industry; I think I&rsquo;ve created a whole new generation of hotel people that might not have otherwise gone into the business [if it weren&rsquo;t] for the success that I have been lucky enough to have. I think I have raised the bar and elevated the standards, and I think people&mdash;not only in New York&mdash;benefit from that.</p>
<p><strong>Where would you like to work that you haven&rsquo;t?</strong></p>
<p>Wherever there&rsquo;s something that excites me, turns me on&mdash;I react to a business opportunity the way maybe some men react to a woman or a car. It&rsquo;s a visceral thing.</p>
<p><strong>What Brooklyn neighborhood excites you most as a potential place to work?</strong></p>
<p>Williamsburg, I suppose, or even downtown Brooklyn, where Bruce Ratner is doing a lot of work; around B.A.M. [the Brooklyn Academy of Music]&mdash;I have been asked to do a couple projects over there. I am thinking about it, but there is only so much you can do &hellip;. I haven&rsquo;t been entertaining offers about doing anything in New Jersey yet, but I might if the right project came along.</p>
<p><strong>What is your development at One Madison Avenue&rsquo;s clock tower, which was once the tallest building in the city, going to look like?</strong></p>
<p>Well, we are going to make a hotel there, a very high-end hotel, more like a private club  &hellip;. I have my development plans, but I might sell [the building] if we have the right price. We have been getting unsolicited offers.</p>
<p><strong>What do you mean by &ldquo;club&rdquo;? Even clubbier than Gramercy Park Hotel?</strong></p>
<p>Yes. It&rsquo;s an idea whose time has come to New York; it was never really here before. I like to think I had the most successful nightclub in history with Studio 54, but we couldn&rsquo;t sell membership!</p>
<p><strong>How long can the good times last in New York, with room rates and hotel occupancy as high as they are? </strong></p>
<p>Certainly not forever &hellip;. I am beginning to get signals now of the end&mdash;intuitively, not analytically.</p>
<p><strong>What protects you and your future projects?</strong></p>
<p>Doing something unique and special. When the economy goes through a dip, and it always does, if you have something that&rsquo;s indistinguishable from everybody else, if it&rsquo;s generic, if it&rsquo;s a commodity, then you&rsquo;re going to rise and fall simply on the economy.</p>
<p><strong>What is your other project in New York? </strong></p>
<p>Well, I have two projects I&rsquo;m working on in Chelsea, and also I am very close to announcing a big project with a big hotel company &hellip;. I would create a brand for them.</p>
<p>The idea of creating a brand and having a big hotel company roll out lots of this particular brand is interesting &hellip; maybe there&rsquo;s a few hundred of them.</p>
<p><strong>And the brand will have your name on it?</strong></p>
<p>It won&rsquo;t have my name on it, but people will know I&rsquo;ve done it.</p>
<p><strong>What will the Chelsea developments look like? </strong></p>
<p>There will be multiple hotels, and residential. Not condo-hotels&mdash;the plans haven&rsquo;t really been finalized yet&mdash;but multiple hotels, maybe as many as three or four, with different price points and a retail component and restaurants and bars &hellip;. I&rsquo;m looking at two specific locations on the High Line.</p>
<p><strong>Are you going to work with developer Aby Rosen again, like you are on One Madison? </strong></p>
<p>On one of them.</p>
<p><strong>You also have a project in Las Vegas. What appeals to you about Vegas? </strong></p>
<p>You know, Las Vegas is like the new Texas; everything is so big out there &hellip;. I don&rsquo;t want to do a Vegas thing, I want to do my thing&mdash;something that&rsquo;s sophisticated, and cool, and edgy, and will attract people that now don&rsquo;t go to Las Vegas.</p>
<p><strong>But it will be Las Vegas&ndash;sized?</strong></p>
<p>Yes &hellip;. I do so few projects, something has to have a big scale in order to be worth my effort.</p>
<p><strong>How often do you think about your Studio 54 business partner, Steve Rubell? What is the thing you miss most about him? </strong></p>
<p>His friendship. I am by myself now. I have a very good and strong friendship with Aby that I find really fulfilling&mdash;we were friends first before we became business partners. But, you know, I love Steve, and we went through a lot together, and we were both kids from Brooklyn &hellip;. I think sometimes about how things would be different if he was still alive&mdash;maybe more fun and more enjoyable.</p>
<p><strong>Do you have any regrets? </strong></p>
<p>The only thing that I regret were the [tax-evasion] issues that came out of Studio 54. Other than that, I have no regrets in business. Because when I do a project, if I weren&rsquo;t 100 percent ready for that project to open, I wouldn&rsquo;t open. People say, &ldquo;What would you have done differently?&rdquo; I always, thank God, can say: &ldquo;I would do nothing different.&rdquo;</p>
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