NBC: 'We've Got the Class, Here Comes the Mass'

The burning question: Why won’t NBC ever cancel ER? (And why do people continue to watch it?)

Here is the full announcement:

NBC will enhance its current roster of critically acclaimed and creatively ambitious programs with a new 2007-08 primetime lineup that features five new dramas, one new comedy and a variety of fresh unscripted programs, complemented by a host of innovative programming moves, it was announced today at NBC's presentation to advertisers and the media at New York's Radio City Music Hall.

"Last year we promised a return to the NBC legacy of quality, and in terms of awards, buzz and critical acclaim, that's just what we delivered," said NBC Entertainment President Kevin Reilly. "We've got the class and next season we're ready to add some mass, with new shows that build on the creative accomplishments of last season and are as broad as they are good. Combine the energy of these new programs with the bulked-up strength of our existing NBC hits and you've got a lineup that's poised to take us to the next level."

"We've always been a company that's embraced new ideas and introduced innovations ahead of the pack," said Marc Graboff, President, NBC Universal Television, West Coast. "Today's advertisers want programs that excite viewers and command real passion both on our broadcast airwaves and in the digital/online realm, and that's what our new fall schedule is all about."

NBC's 2007-08 lineup features the new dramas "Journeyman" (Mondays, 10-11 p.m. ET), a romantic-mystery from the Emmy Award-winning producers of "The West Wing," concerning a San Francisco newspaper reporter (Kevin McKidd, "Rome") who inexplicably begins to travel through time and alter people's lives; and "Chuck" (Tuesdays, 9-10 p.m. ET), a comedic spy thriller about an unassuming computer geek who is unexpectedly catapulted into a new career as a government agent after spy secrets are mysteriously embedded into his brain.

Also new this fall is the drama "Bionic Woman" (Wednesdays, 9-10 p.m. ET), a re-imagination of the classic from David Eick ("Battlestar Galactica") and Jason Smilovic ("Kidnapped"). "Bionic Woman" stars Michelle Ryan ("EastEnders") as a young woman whose life is radically altered and empowered after a car crash. Additionally, "Life" (Wednesdays, 10-11 p.m. ET) features a complex police detective (Damian Lewis, "Band of Brothers") who's given a second chance on the force after serving years in prison for a crime he didn't commit.

The new dramedy "Lipstick Jungle," from bestselling author Candace Bushnell ("Sex and the City"), is set to debut in January 2008 on Sundays (10-11 p.m. ET). Created by Eileen Heisler and DeAnn Helene, ("How I Met Your Mother"), the series involves the lives of three high-powered friends (Brooke Shields, "Suddenly Susan," Kim Raver, "24," and Lindsay Price, "Beverly Hills, 90210") who are determined to achieve their dreams and to do it on their own terms.

The latest new comedy from NBC is "The IT Crowd," based on the acclaimed British series that takes a behind-the-scenes peek at the misunderstood techies (Joel McHale, "The Soup," and Richard Ayoade, "The IT Crowd" — U.K.) who toil in the Information Technology department of a large, impersonal corporation. "The IT Crowd" is scheduled to join the NBC schedule during the course of the 2007-08 season.

Among today's additional announcements, each representing a unique opportunity for NBC's clients to attach their messages to original and quality content that goes beyond the 30-second spot, are: