NBC: 'We've Got the Class, Here Comes the Mass'

*NBC "bulks up" with 30 combined episodes of "Heroes" and "Heroes: Origins," an innovative new spin-off that each week will introduce a new character — one of whom will be chosen by viewers through the "Heroes" website on
NBC.com to become a cast regular the following season.

*The network has ordered 30 half-hours of the hit series "The Office," including five hour-long episodes, and also has increased the season order for "My Name Is Earl" to 25 episodes.

*Jerry Seinfeld, star of the classic NBC mega-hit "Seinfeld," returns to the network to create and star in 20 unique live-action comedy "minisodes" inspired by his experiences creating the upcoming DreamWorks animated feature film "Bee Movie," in theaters November 2. NBC Universal will also have the exclusive U.S. broadcast and cable network rights to the film, which features Seinfeld as the voice of Barry B. Benson, a disillusioned bee. Produced by Seinfeld and DreamWorks, the 20 comedy shorts will give viewers a glimpse at Seinfeld's behind-the-scenes antics during production of the movie. The "minisodes" will run on NBC's primetime schedule this Fall, as well as on NBC.com, on designated days before and after the release of the film.

*Series renewals include the Peabody Award-winning drama "Friday Night Lights," now shifting to Friday nights (10-11 p.m. ET); "Scrubs," also a Peabody winner, for a seventh season; and the venerable, Emmy-winning "Law & Order," for its historic 18th season (see separate NBCUMV.com release).

*NBC's acclaimed Thursday "Comedy Night Done Right" lineup will next year lead off with "My Name is Earl" at 8 p.m. (ET), which will be followed by "30 Rock" at 8:30 p.m., the Peabody Award-winning "The Office" at 9 p.m. and "Scrubs" at 9:30.

*New NBC series "Bionic Woman" and "Life" will be re-purposed on SCI FI Channel and USA Network, respectively, shortly after their original telecasts on NBC.

*NBC will kick-start the weekend on Fridays (8-9 p.m. ET) with "Game Night," a rotation of game shows that features "1 vs 100" (hosted by Bob Saget) for eight weeks, followed by six weeks of the new variety competition series "The Singing Bee" in the fall. The program is a competition that challenges contestants to accurately sing the lyrics to popular songs — even when the band stops playing.

Also at today's presentation in New York, the network unveiled several new "NBC 360" digital initiatives that will help maintain the NBC Universal Television Group's leadership in the creation and execution of innovative digital opportunities across its multiple media platforms (see related NBCUMV.com releases).

Later in the fall, NBC plans to introduce the unscripted series, "World Moves," a talent competition program from executive producer Randy Jackson ("American Idol") that features dance teams from around the world auditioning for their shot to come to Los Angeles and compete for a global championship and an international touring contract.

After "Sunday Night Football" concludes its season in January 2008, the network will unveil a new regular line-up. After the return of "Dateline NBC" (7-8 p.m. ET) will be the 18th season premiere of "Law & Order" (8-9 p.m. ET), followed by the fourth season debut of "Medium" (9-10 p.m. ET) and the premiere of the sexy new dramedy "Lipstick Jungle" (10-11 p.m. ET).