The Bloomberg Files

In the paper this week, I tried finding out what ever happened to that revolutionary voter data information that helped Michael Bloomberg customize his message to practically every New York City voter.

In his recently published book, The Power of the Vote, Bloomberg pollster Doug Schoen said it “was nothing less than a revolution in political outreach and communication.”

So, where is that stuff now?

“I don’t really think I can be helpful on that subject,” Bloomberg pollster Doug Schoen told me in a very short interview.

“It’s probably locked away in some computer vault,” Bloomberg’s former senior adviser Bill Cunningham told me, joking only a little bit. He also said it’s probably useless anyway.

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