Well, now it's just getting silly. Does every blockbuster sequel deserve to have a great opening weekend? It's becoming as predictable as the plots of these movies whose coffers we're stuffing.
Fantastic Four: Rise of the Silver Surfer amassed a small fortune over the weekend with a $57 M. take at the box office. (Manhattan contributed roughly $690,000.) I bet even the executives over at Fox were a bit surprised: "What?! You mean having Michael Chiklis on a national press tour actually helped?" (Finally, his agent can breath a sigh of relief. No longer will Michael start meetings with, "So when are you going to get the Commish back on the air?")
Remarkably, Oceans 13 and Knocked Up had a bit of a photo finish for the second slot, despite the fact that the Judd Apatow comedy was in its third week, while the Steven Soderbergh cash cow was in its second. They both averaged over $30,000 at 10 theaters—healthy numbers, especially for Knocked Up, which has yet to see a drop off steeper then 30 percent.
There's about a $250,000 bottoming out after these three, with the Edith Piaf film La Vie En Rose climbing three spots from last week, despite losing four percent of its audience. Its estimated $86,000 outgrossed Pirates of the Caribbean on 8 fewer screens—and five less than any of the other movies beneath it. While it is only ranked only 12th nationally, its $28,000 average bodes well for it in Manhattan.
And this week's straight-to-Netflix award goes to—no drum roll necessary, as it's painfully obvious—Nancy Drew. Julia Roberts' niece, Emma Roberts, couldn't buoy this doomed project, as it barely cracked the top 10 in New York City, despite playing in 9 theaters in its first weekend. Don’t hold your breath for a Hardy Boys movie.
Manhattan Weekend Box Office: How moviegoers in the multiplexes of middle America choose to spend their ten-spot is probably a big deal in Hollywood. But here in Manhattan, the hottest movies aren’t always the ones making the big bucks nationwide. Using Nielsen numbers for Manhattan theaters alone and comparing them to the performance of the national weekend box office can tell you a lot about our Blue State sensibilities. Or nothing at all! Each Monday afternoon, we will bring you the results.
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