Recently, we were delighted to discover that the art of cool and charming music-video-making was alive and well (see the original VSL e-mail for Fujiya & Miyagi’s “Ankle Injuries” here). A sharp-eyed VSL reader wrote in to point us in the direction of another not-to-be-missed new video, this time by the California quartet the SoftLightes.
Their first single, “Heart Made of Sound,” is the perfect roll-the-windows-down-on-a-warm-day ditty, managing to be sunny, mellow, and catchy. The video, directed by Kris Moye (who knows a little something about rockers; his brother is in the popular Sydney band the Presets), is reminiscent of work by artists who make words out of things, most recently that of designer Stefan Sagmeister, and uses stop-motion photography and takes a clever and literal twist on the poppy song. The words appear as they are sung and are formed with materials that match their meaning: cloud from fluffy flour, been out of green beans, spring with Slinkys. To all you video artists (and fans) out there, we say, keep ’em coming!
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