Chocolatier Takes Space at 11 Madison

The 5th Avenue Chocolatiere is opening up its fourth Manhattan location.

The 30-year old family-owned and operated chocolate company has leased 300 square feet at 11 Madison Avenue, according to Winick Realty. The company signed a 10-year lease in the building that also houses the Danny Meyer staples Tabla and Eleven Madison Avenue. The asking rent on the space was $200 per foot. Jeff Winick, Darrell Rubens and Angellina De Richie of Winick represented the landlord.

The confectionary chain that can mold chocolate into every possible shape is moving to the space in the hopes of expanding its corporate client base.

“The corporate headquarters of Credit Suisse is in the building and we do a lot of corporate work and so it seemed logical,” president Joe Whaley told The Observer.

And, of course, the rent was a little bit cheaper than at their other locations.

“Its hard to sell $20,000 a month in chocolate, which is close to what we are paying at our other Manhattan locations,” Mr. Whaley said. “So, now we are looking for cheaper rent in grade A buildings.”