Happy Feat: Self-Help Author Helps Self, With Penguins

The New York Times reports today on the newfound success of Harvard Business School professor John P. Kotter's 1996 book, Leading Change, which looks to us like it's one of those self-help books for the boardroom set.

All he had to do was rewrite the thing and fill it with pictures of penguins:

Last year, Mr. Kotter rewrote his 1996 book about organizational change, “Leading Change,” for a new generation of business readers. But this time, he recast it as a fable about a talking penguin named Fred who mobilizes the entire penguin colony against the threat of its melting iceberg.

With bright colorful illustrations and large text, “Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions” looks at first glance more like a children’s book than something a chief executive might read. But the book is attracting readers and creating a penguin movement in boardrooms around the world, Mr. Kotter said.

The results? The original title has sold more than a million copies in the last decade. Not bad! But the new, Iceberg version of the book has sold 224,000 copies since September and is creating a "penguin movement" in boardrooms all over the world.


Article continues below
More from Politics
(FILES): These two file photos show then Labor Secretary Thomas Perez (L) speaking to reporters about the minimum wage for federal contractors at the White House in Washington, DC, on Feburary 12, 2014; and Minnesota Democratic Congressman Keith Ellison (R) during a press conference about Islamophobia at the National Press Club on May 24, 2016 in Washington, DC.

US Democrats, licking their wounds from last year's election debacle, will pick a new leader on February 25, 2017 to take the fight to President Donald Trump and his Republicans. The race to chair the Democratic National Committee (DNC) features front-runners Tom Perez, a Hispanic-American and former secretary of labor under Barack Obama who is the establishment pick, and Keith Ellison, a black Muslim congressman from the party's progressive wing who has left open the prospect of pushing to impeach Trump. / AFP / Mandel NGAN AND Brendan SMIALOWSKI        (Photo credit should read MANDEL NGAN,BRENDAN SMIALOWSKI/AFP/Getty Images)
Sanders 2020 Just Became Much More Likely With Tom Perez as DNC Chair