Trump Mortgage, R.I.P.

First he loses his TV show. Now this.

Crain's reports this morning (subscription required) that Trump Mortgage, launched with much fanfare in several states less than two years ago, has gone out of business. It wasn't the Donald's fault, however. As The Post summarizes:

Plagued by bad timing and the disclosure that the firm's chief executive, E.J. Ridings, had inflated his credentials, the outfit never came close to reaching its financial goals…

True to form, Mr. Trump is already back with another branding deal. He will sell his name to a lender called First Meridian Mortgage. It will be renamed Trump Financial.