Ape + Phil Collins = advertising genius

Last season on 30 Rock, Tracy Jordan (Tracy Morgan) asked Jack Donaghy (Alec Baldwin) if he liked Phil Collins. “I’ve got two ears and a heart, don’t I?” was the parody-of-schmaltzy answer. The ad agency Fallon London apparently feels that it’s not just humans who share an appreciation for Collins — they’ve made a ridiculously funny ad (for Cadbury Dairy Milk that ran in the UK) that features a giant gorilla (played by a person) who loves “In the Air Tonight.”

What a Phil Collins–obsessed, highly expressive gorilla could possibly have to do with a confectionery and beverage company escapes us, but somehow the one-and-a-half minute spot works. Especially the — wait for it — deeply gratifying payoff.

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Ape + Phil Collins = advertising genius