One of the most memorable scenes from the 1967 D.A. Pennebaker film Dont Look Back is when a young, baby-faced Bob Dylan looks at the camera holding a stack of large cue cards. As his song “Subterranean Homesick Blues” plays, Dylan drops the cards, each with handwritten lyrics scrawled across them, perfectly in time.
Now, thanks to the extremely crafty folks promoting Dylan’s latest triple-CD greatest-hits release, Dylan, you can create your own message on ten of the cue cards. When your recipient opens the e-mail and clicks on the link, the famous video clip is reborn with your personalized message, and with fairly staggering realism. Oh, yeah, you’re also directed to buy both a DVD of the Pennebaker film and (of course) the CD when it comes out October 2.
We used to think that Dylan wanted us to reject the Man and all his marketing wiles – you know, “Ring bell, hard to tell/If anything is goin’ to sell” and “I ain’t gonna work on Maggie’s farm no more” – but the cleverness and fun of this stunt trump our skepticism.
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