NBC announced yesterday plans to allow users to download popular programs directly from the network's Web site to personal computers and digital video devices.
Three weeks ago, a dispute between the network and Apple's iTunes store, which had offered many of the programs for sale on its Web site, resulted in NBC's decision to pull its content from the Apple store.
According to reports, the dispute centered on pricing and on the degree of anti-piracy protection Apple provided for the files.
The Times' Bill Carter writes:
At the same time viewers are finding more and more ways, like TiVo machines, to avoid watching the commercials that have long provided the bulk of television revenue.