FBN to Eat CNBC’s Lunch—After Running Its Ads

Earlier today, Fortune reported that advertisers are generally taking a wait-and-see approach with the Fox Business Network (FBN), which launched this morning. But at least one local business is showing no hesitation in snapping up ad time.

Namely, FBN’s blood rival CNBC.

Throughout the morning and continuing into the afternoon, FBN viewers on Time Warner Cable in New York have seen recurring ads for CNBC.

"If you’re stagnant, you’re dead,’ says former General Electric CEO Jack Welch in one of the spots. "I love American Business. I watch CNBC."

Some of the ads even give FBN viewers explicit instructions on how to join Mr. Welch in finding CNBC: "Turn now to Channel 15."