Hillary Knows the Ropes

To the Editor:

“Plop, Plop! Fizz! Clinton Ad Team Packages Hillary” [Oct. 1] confirmed my view that Hillary Clinton benefits from her experience of Bill Clinton’s campaigns and her years in the White House, in addition to her own talent.

In other words, she has branded herself and can build upon that foundation to get right to the point: target demographic groups, key issues and campaign themes.

The reason campaigns raise funds is to buy media. Mrs. Clinton’s campaign is fortunate to be able pick its spots and pursue a cost-effective strategy based on prior experience.

Polls and issue-driven ads make for a successful result. Bill Clinton proved that, and Hillary was at his side for the whole ride. Osmosis works.

Steven Ludsin
East Hampton, N.Y.