Murray Hill Corned-Beef Clash Could Go On All Night

The reincarnated Second Avenue Deli — soon to open on 33rd Street near Third Avenue — will be open 24/7, according to yesterday’s New York Times magazine.

And so the battle for bragging rights as Murray Hill’s top matzo-ball-soup maker heats up!

As The Observer reported last week, the new Second Avenue Deli is moving in just four blocks south of another historic (albeit less storied) Jewish deli, Sarge’s, at 548 Third Avenue between 36th and 37th streets, which already operates around the clock.

"It will be interesting," one Sarge’s server told this reporter last week, noting that the old Second Avenue served kosher fare, whereas Sarge’s does not. "That doesn’t bode well," she said.