As we’ve told you before, there are those Authors@Google talks and PubBuzz has new videos of author talks daily. So it’s no surprise that marketers are cancelling expensive, pain-in-the-ass book tours for more viral options.
"The author tour, with its accompanying readings and signings, has come to be the quintessential tool for promoting books," writes Christian Science Monitor’s Teresa Mendez. "It is a chance for writers to charm their readers and for readers to glimpse the person behind the words. At its best, the meeting can be electric. (At worst, nobody shows up.)"