Dean & DeLuca is pulling a Starbucks. With an existing Dean & DeLuca Café at 9 Rockefeller Center, we got word last night that the 30-year-old specialty food retailer has opened a new location at the Tishman Speyer-owned One Rockefeller Center. But not to worry, the press release promises a “new café concept.”
The new Rockefeller Center location is the first of three Dean & DeLuca cafes coming to Manhattan in the next few months; the others are planned for the new New York Times building at 620 Eighth Avenue and the City Spire at 150 West 56th Street. The 2,500-square-foot Rockefeller Center location is holding a grand opening celebration all this week.
So what’s so revolutionary about this “new café concept”? It will boast “contemporary concepts and trends currently found in European cafes, markets, and food stores.” Those Europeans and their cafes!
The distinguishing feature will be a prepared foods case, with complete meals to take out.