Did Williams’ SNL Appearance Gives NBC News a Ratings Boost? Signs Point to Yes!

The Huffington Post notes that NBC Nightly News had almost a million more viewers last week than the week before, putting it back on top in the ratings–and attributes the bump, plausibly, to anchor Brian Williams’ much-hyped November 3 appearance on Saturday Night Live.

The obvious lesson the networks will draw is that the best way to promote their news anchors to a younger audience is by putting them on shows that young people actually watch. In other words, brace for Charlie Gibson on Dancing with the Stars.

Did Williams’ SNL Appearance Gives NBC News a Ratings Boost? Signs Point to Yes!