Adweek Drops to 36 Issues a Year

Adweek will drop to 36 issues a year starting in 2008, the company announced today. Nielsen Media’s vice president said that printing on a weekly basis is old-fashioned.

“Today, Adweek is focused not on the antiquated idea of a weekly-only model, but on the minute-by-minute schedule that our audience desires,” said Sabrina Crow, vice president of the marketing group at Nielsen Media, Adweek’s parent company.

Nielsen has been downsizing all year, whether with its employees, its real estate, or its publications.