MSNBC Challenges Dr. Z

At least once a week, usually sometime in the early afternoon after a big, heavy lunch, when our mental activity is at its absolute nadir, The Media Mob likes to head out in search of the perfect low-energy media treat. Namely, power rankings. Who’s up? Who’s down? Who snuck into the top ten? Which stinkeroos are stuck at the bottom?

Depending on the time of year, our power ranking fix typically ranges from football to basketball. But now thanks to the thoughtful folks at MSNBC, our options for drowsy media consumption have expanded into heretofore unimaginable power ranking territory. To wit: Today, MSNBC announced that Hardball with Chris Matthews will be launching "Hardball Power Rankings." According to the MSNBC press release, each week Mr. Matthews and company will rank the top presidential candidates, based on criteria such as endorsements, media coverage, and state polling. The initial batch of power rankings will appear this Friday. Henceforth, they will be updated every Monday morning.

No word yet on how the increased competition might impact web traffic of, say, Sports Illustrated’s Dr. Z.