The Afternoon Wrap: Wednesday

The Beaver? Platinum? Let’s face it–these developments already sound like stripclubs. They might as well have sexy ads. [Real Deal]

Hipster hotel begins the renaissance of that lame part of Broadway, between Herald Square and Madison Square Park. [Curbed]

Park Slope to get new 5th Avenue bakery. And a gym, for once you’ve eaten too many muffins. [Brownstoner]

City leaves Brooklyn out of emergency notification system practice run. [Gowanus Lounge]