“Our job,” said Carey Campbell of DraftMichael.com in Virginia, “is to convince him of the support that’s out there for him to run. And like his book says on page 114--Bloomberg by Bloomberg with Matthew Winkler--‘I’ve always had a special place in my heart for a guy with one or two good ideas who won’t take no for an answer.’ That’s paragraph four, page 114," he said.

“Do you have that memorized, or do you have the book in front of you?” I asked.

“No, I have it memorized,” Campbell said.