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	<title>Observer &#187; Boulud-Vous Coucher Avec Moi Ce Soir? Dapper Daniel Chef Expands His Empire</title>
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		<title>Observer &#187; Boulud-Vous Coucher Avec Moi Ce Soir? Dapper Daniel Chef Expands His Empire</title>
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		<title>Boulud-Vous Coucher Avec Moi Ce Soir? Dapper Daniel Chef Expands His Empire</title>

		<comments>http://observer.com/2008/01/bouludivous-coucher-avec-moi-ce-soiri-dapper-daniel-chef-expands-his-empire/#comments</comments>
		<pubDate>Wed, 02 Jan 2008 00:38:14 -0400</pubDate>
					<link>http://observer.com/2008/01/bouludivous-coucher-avec-moi-ce-soiri-dapper-daniel-chef-expands-his-empire/</link>
			<dc:creator>Meredith Bryan</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/transom-danielboulud1v.jpg" />On the evening of Monday, Dec. 31, 2007, the latest outpost of chef <strong><span style="font-family: 'Exchange Text Bold'">Daniel Boulud</span></strong>’s mini-empire, Bar Boulud opposite Lincoln Center, opened with the very un-Boulud prix fixe of $150, meant to brand it a casual restaurant. (Yes, folks, this is what passes for “casual” in New York these days.)
<p class="text"><span style="letter-spacing: 0.1pt">Two days earlier, the restaurant’s unassuming facade was still covered with building permits. Inside, a long, narrow, warmly lit room was lined on one side by white oak booths and on the other by a long bar meant for wine and charcuterie (prepared meats, mostly pork, which Mr. Boulud’s longtime publicist </span><strong><span style="letter-spacing: 0.1pt;font-family: 'Exchange Text Bold'">Georgette Farkas</span></strong><span style="letter-spacing: 0.1pt"> called “a separate-the-men-from-the-boys-kind-of-food”). The vaulted ceiling gave the place the feel of a very expensive, chic railcar. Servers hunched quietly in the back of the room around </span><strong><span style="letter-spacing: 0.1pt;font-family: 'Exchange Text Bold'">Daniel Johnnes</span></strong><span style="letter-spacing: 0.1pt">, Mr. Boulud’s wine director. </span></p>
<p class="text">Downstairs in the basement kitchen, no fewer than 30 pastry chefs and sous-chefs were attending to the raw meat covering the counters and the vegetables cooking in a massive tilt braiser, and the smell of<em> </em>coq au vin<em> </em>permeated the room. Mr. Boulud, perhaps Manhattan’s best-known ambassador of haute French cuisine, emphasized there were limits on his interpretation of casual. “Many of us—<strong><span style="font-family: 'Exchange Text Bold'">Eric</span></strong> [<strong><span style="font-family: 'Exchange Text Bold'">Ripert</span></strong>, of Le Bernardin], <strong><span style="font-family: 'Exchange Text Bold'">Jean-Georges</span></strong> [<strong><span style="font-family: 'Exchange Text Bold'">Vongerichten</span></strong>], we were raised in the three-star [Michelin] model,” he said. “And of course we know how to have fun. But I’m never going to be the kind of guy who’s going to slap your food on the table … where the kitchen is small and dirty and the ingredients are so-so. A designer who has a big brand name, even if he goes into the casual thing, he can’t make clothes with cheap fabric. The fabric is very important.”</p>
<p class="text"><span style="letter-spacing: -0.15pt">Or, as Ms. Farkas put it: “The great haute couture designers don’t do ready-to-wear until they’ve established their reputations.”</span></p>
<p class="text">On New Year’s Eve, Mr. Boulud was planning to visit all four of his Manhattan restaurants, in a trajectory from east to west. “I start at Daniel, then I go to Café Boulud, then Bar Boulud and DB [Bistro Moderne],” he said. Then he would return to Daniel—“for the big bang.” Among his clique, he we was alone in this show of commitment. “Jean-Georges is in St. Barth’s. Maybe next year I’ll take the same route. Eric is never open for New Year’s because of Times Square. He just called from the beach.”</p>
<p class="text">After the New Year’s sneak preview, Mr. Boulud planned to roll out his version of “ready-to-wear” on Thursday, Jan. 3, to a select group of fellow chefs (Mr. Ripert, Mr. Vongerichten and Per Se’s <strong><span style="font-family: 'Exchange Text Bold'">Thomas Keller </span></strong>are all invited) and to his best customers, as well as a few opera and ballet performers from Lincoln Center, who he hopes will find a late-night gathering place in Bar Boulud. In February, he’s off to Beijing, where he plans to open Maison Boulud in the spring. At the end of the summer, he’ll unveil a burger spot in the Bowery, down the street from the site of the now-defunct nightclub CBGB. It may or may not be called DBGB.</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/transom-danielboulud1v.jpg" />On the evening of Monday, Dec. 31, 2007, the latest outpost of chef <strong><span style="font-family: 'Exchange Text Bold'">Daniel Boulud</span></strong>’s mini-empire, Bar Boulud opposite Lincoln Center, opened with the very un-Boulud prix fixe of $150, meant to brand it a casual restaurant. (Yes, folks, this is what passes for “casual” in New York these days.)
<p class="text"><span style="letter-spacing: 0.1pt">Two days earlier, the restaurant’s unassuming facade was still covered with building permits. Inside, a long, narrow, warmly lit room was lined on one side by white oak booths and on the other by a long bar meant for wine and charcuterie (prepared meats, mostly pork, which Mr. Boulud’s longtime publicist </span><strong><span style="letter-spacing: 0.1pt;font-family: 'Exchange Text Bold'">Georgette Farkas</span></strong><span style="letter-spacing: 0.1pt"> called “a separate-the-men-from-the-boys-kind-of-food”). The vaulted ceiling gave the place the feel of a very expensive, chic railcar. Servers hunched quietly in the back of the room around </span><strong><span style="letter-spacing: 0.1pt;font-family: 'Exchange Text Bold'">Daniel Johnnes</span></strong><span style="letter-spacing: 0.1pt">, Mr. Boulud’s wine director. </span></p>
<p class="text">Downstairs in the basement kitchen, no fewer than 30 pastry chefs and sous-chefs were attending to the raw meat covering the counters and the vegetables cooking in a massive tilt braiser, and the smell of<em> </em>coq au vin<em> </em>permeated the room. Mr. Boulud, perhaps Manhattan’s best-known ambassador of haute French cuisine, emphasized there were limits on his interpretation of casual. “Many of us—<strong><span style="font-family: 'Exchange Text Bold'">Eric</span></strong> [<strong><span style="font-family: 'Exchange Text Bold'">Ripert</span></strong>, of Le Bernardin], <strong><span style="font-family: 'Exchange Text Bold'">Jean-Georges</span></strong> [<strong><span style="font-family: 'Exchange Text Bold'">Vongerichten</span></strong>], we were raised in the three-star [Michelin] model,” he said. “And of course we know how to have fun. But I’m never going to be the kind of guy who’s going to slap your food on the table … where the kitchen is small and dirty and the ingredients are so-so. A designer who has a big brand name, even if he goes into the casual thing, he can’t make clothes with cheap fabric. The fabric is very important.”</p>
<p class="text"><span style="letter-spacing: -0.15pt">Or, as Ms. Farkas put it: “The great haute couture designers don’t do ready-to-wear until they’ve established their reputations.”</span></p>
<p class="text">On New Year’s Eve, Mr. Boulud was planning to visit all four of his Manhattan restaurants, in a trajectory from east to west. “I start at Daniel, then I go to Café Boulud, then Bar Boulud and DB [Bistro Moderne],” he said. Then he would return to Daniel—“for the big bang.” Among his clique, he we was alone in this show of commitment. “Jean-Georges is in St. Barth’s. Maybe next year I’ll take the same route. Eric is never open for New Year’s because of Times Square. He just called from the beach.”</p>
<p class="text">After the New Year’s sneak preview, Mr. Boulud planned to roll out his version of “ready-to-wear” on Thursday, Jan. 3, to a select group of fellow chefs (Mr. Ripert, Mr. Vongerichten and Per Se’s <strong><span style="font-family: 'Exchange Text Bold'">Thomas Keller </span></strong>are all invited) and to his best customers, as well as a few opera and ballet performers from Lincoln Center, who he hopes will find a late-night gathering place in Bar Boulud. In February, he’s off to Beijing, where he plans to open Maison Boulud in the spring. At the end of the summer, he’ll unveil a burger spot in the Bowery, down the street from the site of the now-defunct nightclub CBGB. It may or may not be called DBGB.</p>
]]></content:encoded>
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