“They leave shows together; they smoke cigarettes together; they party together; they eat together,” reports Fashionista of the gals. So it’s only natural that ragtrade industry insiders have recognized the sultry sisters’ marketability, “and they’re wielding them like fashion dynamite.”

Ms. Ward and Ms. Donaldson can now be found leaning on one another—all couture-clad Grecian statuary style—for Dolce & Gabana’s springtime magazine-ad campaign. (The two-page, buy-me spread features Jessica Stam—“also blonde, also explosively pretty, and also an IMG model”—on the facing page.)

Next? The twiggish twins grace the cover of i-D magazine’s February issue. Both models have fronted for the style-and-fashion book before, though never together. Instead of cashing in on the models’ homoerotic sex-appeal—they appear on the cover smashed together in barely-there lingerie—the magazine has taken the high-road with this issue, writing: “Best friends Gemma Ward and Lily Donaldson are boobalicious and sexy as hell, we’re logging on, so you can get off!” Uhhh…Mom!

One thing's for sure: if this duo can’t sell magazines, well, there’s always Hollywood.