The expansion and promotion of the Misshapes‘s je ne sais quoi continues apace. After months of planning, construction and a few obligatory hiccups, the downtown-dwelling, party-deejaying, trendsetting trio’s official Web site will launch, they say, as early as next week. The group hopes that by cutting the digital ribbon in the midst of all the mayhem at Bryant Park, the fashion-minded site can tap into the event’s publicity machine.
“There were a couple kinks and the time wasn’t right but now it’s ready to go,” said Leigh Lezark alongside fellow Misshape Greg Krelenstein—Geordon Nicol was absent—last night at GQ and the C.F.D.A.’s party for the best new menswear designers in America. According to the group’s rep, the site will feature a range of subjects and profiles when it opens, including: Sienna Miller, Rachel Zoe, Jefferson Hack, Henry Holland, Agyness Deyn and the Virgins.
Their muse? Chloë Sevigny, natch. Chances are you’ll be seeing Mr. Krelenstein at the launch of her clothing line, Opening Ceremony, on Feb. 4 at Webster Hall.
“She’s amazing,” said Mr. Krelenstein of the 33-year-old, New York-based actress. “There’s a reason people still care about her after all these years, because she’s the only one, basically.”